Growth Marketing Lead, Performance

Garage•New York, NY

1d•$120,000 - $200,000•Onsite

About The Position

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes. In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started. We're looking for a Growth Marketing Lead, Performance to own paid acquisition and drive broader growth in the business. As a member of a lean and hands-on team, you'll manage our entire paid portfolio across paid social, search, and emerging channels, and work closely with the Head of Marketing to continue building and scaling Garage’s growth machine. The ideal candidate is someone who balances analytical rigor with the understanding that the biggest growth drivers happen outside the ad account.

Requirements

Bachelor’s degree from an accredited university
4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company
Demonstrated success scaling paid social and search programs while maintaining efficiency
Are T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — you've owned or can credibly own adjacent levers (CRO, partnerships, web experiments)
Are rigorous about measurement and can tell real incremental growth from vanity metrics
Have strong creative instincts and can direct high-velocity creative testing by briefing a creative team well
Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable, etc.

Nice To Haves

Experience scaling marketplace businesses
Have built and scaled accounts from scratch

Responsibilities

Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency.
Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health. Understand what changes at scale and make disciplined decisions around where to invest.
Test and learn, constantly. You will develop hypotheses, test, and iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently.
Measure rigorously, act intuitively. You read between the lines and see the bigger picture in the numbers. You understand incrementality, multi-touch attribution, and test design, yet are comfortable navigating when data is incomplete or ambiguous.
Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing.