Growth-Performance Marketing Manager

Fox Factory•Coldwater, MI

13h

About The Position

Fox is looking for a strategic and results-oriented Marketing Manager with expertise in scaling multi-brand paid media programs across Meta, Google, Amazon Ads, and emerging acquisition channels. This individual should have proven success managing full-funnel performance marketing strategies for both dealer-direct and DTC business models through disciplined budget allocation, channel mix optimization, and data-driven decision-making.

Requirements

General working knowledge of DSP, programmatic, and audience targeting
Technical integration understanding (pixels, APIs, server-side tracking, feeds)
MER and BE-MER frameworks (channel efficiency, portfolio reporting)
Campaign structure and scaling for mid-cap to large organizations
Meta Ads, Google Ads, Amazon Advertising (Sponsored Products, Brands, DSP)
GA4, attribution, and conversion tracking (Google Tag Manager)
A/B and multivariate (MVT) testing
Markdown and ad metadata (titles, descriptions, structured data, schema)
Excel modeling and BI tools (Looker, Tableau, or Power BI)
Product feed management (Google Merchant Center, Amazon)
Affiliate platforms (Impact, Refersion, or similar)
Creative evaluation and variant briefing for performance
Coordination with brand and Digital Experience Manager, with message-match across ad and site experience
Bachelor's degree in Marketing, Business, Analytics, or related field (or equivalent professional experience).
5-7 years of experience in performance marketing, paid media, or growth marketing, with a proven track record managing multi-channel budgets across multiple brands or business models.

Responsibilities

Paid media strategy and execution across Meta, Google, Amazon Ads, and emerging channels for all six brands
Marketing Efficiency Ratio (MER) discipline — Break-Even MER, Actual MER, and MER Gap reporting at portfolio and brand level
Budget allocation, pacing, and channel mix decisions across dealer-direct and DTC funnels
Attribution, measurement, and incrementality testing in partnership with marketing operations and IT
Performance analytics and ad reporting cadence — weekly, monthly, and quarterly business reviews with leadership
Creative briefing and feedback loops with brand managers, video production, and the Digital Experience Manager
Affiliate and creator partnership program development as a stretch responsibility