Performance Marketing & Growth Manager
Jobs for Humanity•Glendale, AZ
About The Position
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights
Requirements
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor’s degree in marketing or related field
- Marketing automation tools
- CRM systems (e.g., Salesforce)
- Email marketing and segmentation
- Google Analytics and reporting
- Content marketing and SEO basics
- Strategic thinking
- Customer-centric messaging
- Collaboration with sales and trainers
- Project management
- Analytical decision-making
Responsibilities
- Shape campaigns
- Position value
- Generate qualified leads
- Improve conversion through data-led performance management
- Optimize campaigns using performance insights
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
