Performance Marketing Manager

Vercel • Austin, TX

3d • $150,000 - $188,000 • Onsite

About The Position

Vercel is seeking an analytical, AI-native growth marketer to own paid acquisition across Google, Meta, LinkedIn, YouTube, and emerging channels. The primary goal is scalable, profitable customer acquisition for both self-serve and enterprise motions. This role requires a focus on results, testing velocity, and scale, with an emphasis on leveraging AI for automation and efficiency. The ideal candidate will bring operational rigor to campaign management, own systems for speed, and transform the acquisition engine into a compounding growth loop. This position involves close collaboration with Product Marketing, Lifecycle, Creative, Data, and Marketing Operations to ensure the right message reaches the right audience through the right channel.

Requirements

• 5+ years running and scaling paid performance campaigns at high-growth B2B SaaS, developer tools, or consumer tech companies.
• Demonstrated AI-native habits, reaching for AI by default and having built agents, automations, or workflows that changed operational methods.
• Hands-on expertise with Meta Ads, Google Search and YouTube, and LinkedIn Ads.
• A track record managing $1M to $5M+ in annual paid media budgets and beating ROAS and CAC goals.
• Fluency in data and analytics, with the ability to tell stories with campaign data and evaluate audience performance.
• Strong copywriting instincts and taste in performance creative, with the ability to scale taste with AI.
• Clear written and verbal communication skills, effective with both technical developers and enterprise buyers.
• A bias for action and the ability to ship things independently.

Nice To Haves

• Experience with TikTok Ads or programmatic advertising.

Responsibilities

• Manage paid acquisition end-to-end across Google Search and YouTube, Meta, LinkedIn, and emerging channels, driving signups, activations, and pipeline.
• Oversee a multi-million-dollar annual paid media spend, with a focus on beating ROAS and CAC targets and lowering CAC over time.
• Implement AI-driven operating leverage by building agents, automations, and AI-assisted workflows to compress campaign turnaround and scale creative production.
• Conduct creative and audience testing, systematically identifying winning creative and audience segments, and using AI to generate and iterate variants at high velocity.
• Develop and maintain measurement and attribution systems, building funnel reports and cohort analyses with Analytics, and owning event-based tracking, pixels, and conversion APIs.
• Provide performance reporting, surfacing actionable insights and clear recommendations to leadership on a regular cadence.
• Ensure cross-functional alignment with Product Marketing, Demand Generation, Lifecycle, Creative, and Marketing Operations on targeting, messaging, and down-funnel conversion.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow opportunities, including mentorship and event attendance for networking and skill-building.
• Flexible Time Off.
• Provision of necessary gear and a WFH budget for home office setup.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed