Performance Marketing Manager

Bevi•Boston, MA

12d•$102,000 - $126,000•Hybrid

About The Position

Bevi is seeking a Performance Marketing Manager to own and execute the company's demand generation engine. This role involves hands-on management of paid media campaigns across platforms like Meta, Google, and TikTok, as well as managing the relationship with a performance marketing agency. The manager will be responsible for campaign building, optimization, budget allocation, and ensuring that all marketing investments contribute to pipeline generation. Reporting to the Head of Growth Marketing, this position requires a strong analytical mindset, direct platform fluency, and the ability to translate performance data into strategic decisions. The role also involves collaborating with sales and cross-functional teams to ensure alignment and effective lead generation.

Requirements

Genuine hands-on experience building, launching, and optimizing campaigns directly within Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager.
4–6 years of hands-on performance marketing experience, with at least 3 years personally building and managing paid media campaigns in-platform across multiple channels simultaneously.
Demonstrated results: measurable impact on pipeline through paid media with specific examples of CAC improvement, conversion rate gains.
Direct, hands-on campaign management experience in at least two of the following: Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager.
Bachelor's degree in Marketing, Business, Communications, Economics, or a related field preferred.
Comfortable building LTV:CAC models, constructing incremental budget cases, and presenting performance narratives to senior leadership without a data analyst doing the heavy lifting.
Strong written and verbal communication skills, with the ability to brief agencies, align with sales leadership, and present channel performance and budget recommendations.
Proven ability to work cross-functionally with RevOps, sales, brand, and data teams in a fast-moving environment.
Ability to be in the office at least 2 days per week (Boston, MA).

Nice To Haves

MBA a plus but not required.
Experience managing a performance marketing agency relationship.
Experience with emerging channels.
Experience with ChatGPT for ad platform management.
Experience with GA4, Salesforce, Snowflake, and Looker Studio.
Experience with event-to-lead strategy.
Experience with AI in hiring processes and AI fluency in work.

Responsibilities

Build, launch, and manage campaigns directly in-platform across Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager, including audience setup, bid strategy, budget pacing, and creative rotation.
Own the day-to-day relationship with the Performance Marketing Agency across Meta, TikTok, Google, LinkedIn, and emerging channels, directing creative requests, campaign strategy, and output quality.
Own the demand generation budget execution, including channel allocation, in-flight reallocation decisions, and quarterly planning grounded in CPA benchmarks, pipeline projections, and agency fee accounting.
Run the test-and-learn roadmap across channels, deciding what gets scaled, what gets killed, and where the next experiment should go.
Build the data-backed business case for incremental investment using LTV:CAC by vertical and market, presenting recommendations to the Head of Growth Marketing.
Serve as the day-to-day point of contact for sales leadership on demand generation performance, proactively flagging shifts in lead quality, channel mix, or pipeline impact.
Set UTM governance standards and oversee the tracking infrastructure across all active campaigns, ensuring attribution integrity at scale.
Own conversion tracking setup and ongoing optimization across all ad platforms, including pixel configuration, conversion event mapping, and offline conversion imports.
Direct the build of automated nurture workflows and lead handoff processes, partnering with marketing operations on execution.
Oversee landing page and form strategy across paid channels, ensuring brand consistency and conversion performance.
Guide event-to-lead strategy, including how paid media supports field events and how leads from those events are captured and nurtured.
Own day-to-day billing management across all ad platforms, including Meta, Google, TikTok, LinkedIn, and ChatGPT.
Monitor and reconcile platform spend against invoiced agency costs, flagging discrepancies before they impact monthly close.
Maintain account-level access and platform health across all paid channels, escalating billing or account issues immediately to avoid campaign disruption.
Own and build the monthly marketing performance narrative, synthesizing data from GA4, Salesforce, Snowflake, and Looker into clear, decision-ready insights.
Build and maintain the paid media dashboard infrastructure in Looker Studio.
Partner with RevOps and analytics to resolve attribution and data integrity issues.
Own lead quality tracking, identifying downstream signals like no-show rate and booking-to-opp conversion, and translating those signals into channel and budget decisions.

Benefits

Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
401(k) with company match
Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
Generous fully paid parental leave for both birth parents and non-birth parents
Fully employer paid disability and life insurances
Wellness and fitness reimbursements
Monthly stipends for cell phone use and commuting costs
Onsite snacks, weekly catered lunch, and unlimited Bevi
Composting and terra-cycling
Happy hours, team-building events, bagel breakfasts, Values awards
Equity in the form of stock options
Flexible spending accounts
Performance bonus potential
Commission plan potential (for Sales roles, but mentioned in compensation philosophy)