Performance Marketing Manager (Member Growth - B2C)

PadSplit • Stratton, VT

4d • $25,000 - $35,000 • Remote

About The Position

PadSplit is hiring a Performance Marketing Manager to help scale and optimize paid acquisition for Member Growth — the people who live in PadSplits. This is a hands-on role: working alongside our performance marketing team, you’ll help manage our paid channels day to day — running campaigns, managing budget pacing and performance, and handling the testing and reporting that keep our spend efficient. You’re in the accounts every day, building, optimizing, documenting, and surfacing what the data is telling us. Everything you do ladders up to a single mission: lowering acquisition costs and expanding our reach so we can help solve the affordable housing crisis.

Requirements

• 3–5 years managing paid media campaigns with direct-response KPIs.
• Proven track record of optimizing for efficient user acquisition, managing budget pacing, and lowering CAC.
• Deep, in-platform experience with paid search (Google, including Performance Max), paid social (Meta, TikTok), and remarketing.
• Expertise in manipulating bidding strategies, audience targeting, and placements.
• Strong reporting and documentation skills—you keep clean records and make performance easy to read.
• Analytical eye for what’s working versus what isn’t, the ability to help shape insights from the data, and familiarity with GA4, Rockerbox, or comparable analytics and attribution tools.
• Experience executing and managing A/B tests—you own running them cleanly and reading the results.
• Comfort managing, trafficking, and adapting creative and UGC assets for various platform specs without producing them yourself.
• Highly organized and meticulous, with the ability to manage multiple campaigns at once.
• Rigorous QA—verifying UTMs, pixel tracking, URLs, and budget settings—before any campaign goes live.
• Proactive ownership mentality where you treat the campaigns and budget as your own.
• Excellent cross-functional communication, effortlessly translating complex platform numbers into clear, actionable insights for the broader team.

Nice To Haves

• Paid mobile experience is a strong plus.
• Experience with AI-powered marketing automations—such as using Meta/Google MCPs (Model Context Protocol) servers to manage ad accounts via AI agents, building Claude-based skills, or creating agentic workflows to reduce manual campaign overhead.

Responsibilities

• Execute daily operations across paid search, social, mobile, and partner listings. Ensure consistent messaging and targeting, and monitor account health to catch anomalies early.
• Monitor daily spend pacing and reallocate budgets to hit targets. Make precise bid adjustments at the campaign, ad set, keyword, and audience levels to maximize efficiency.
• Build new campaigns, ad sets, and ads from briefs. Set up targeting, placements, and bidding strategies. Implement UTMs, verify tracking pixels, and QA every setting before launch.
• Execute A/B tests according to the broader team's roadmap. You own running clean tests, uploading creatives, swapping out underperformers, and maintaining clear documentation of live vs. paused assets.
• Pull performance reports and maintain recurring dashboards. Surface notable trends and help translate the raw numbers into clear, actionable insights that the whole team can understand.
• Liaise with internal teams and UGC creators to request, organize, and traffic ad assets. Adapt creatives for specific platform specs and actively manage asset rotation based on performance data.
• Keep product feeds, listing feeds, and audience lists updated and error-free. Troubleshoot sync issues, maintain strict naming conventions, and keep ad accounts highly organized.
• Run strict pre-launch checklists for every campaign and creative push. Verify landing pages, tracking links, and conversion events, and regularly spot-check live ads for broken links or disapprovals.
• Partner with product and growth to inform landing page and conversion flow improvements based on data. Leverage automation and AI (smart bidding, feed optimization) to increase campaign efficiency.

Benefits

• Compensation is based on the role's scope, national market benchmarks, the person's expertise and experience, and the impact of their contributions to our business goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed