DTC Performance & Growth Marketing Manager

Blueair North America•New York, NY

7h•$105,000 - $135,000•Hybrid

About The Position

Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your wellbeing. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products. We are seeking to add to our entrepreneurial and dynamic culture with a DTC Performance & Growth Marketing Manager. The DTC Performance & Growth Marketing Manager owns the strategy behind Blueair’s direct-to-consumer growth. This is a strategic, budget-owning role focused on holistic business growth rather than day-to-day campaign execution. You will set the full-funnel media strategy that balances efficient acquisition with brand building and long-term customer value across channels including search, display, paid social, podcasts, connected tv (ctv), affiliate, and out-of-home. Our agency partners run day-to-day campaign execution. Your job is to direct that work: deciding how to allocate budget across channels, providing the business context agencies need, analyzing the performance of paid media against our revenue goals, and owning the agency relationship end to end. You will work closely with internal partners across Marketing, Brand, and Finance to keep paid media aligned with broader business objectives and product priorities.

Requirements

5–8+ years in DTC or e-commerce performance marketing. DTC experience is essential; the majority of your background should be DTC.
A track record of business-level strategy, not just channel strategy: owning budget and deciding how to divide it across channels to grow the business.
Experience managing media budgets at a director level and directing agency partners (agency-side experience welcome), with a holistic growth focus rather than hands-on campaign management.
Proven success scaling paid media across TikTok, Meta, and Google, with strong results across CAC, ROAS, and LTV.
Fluency in performance data and attribution, with hands-on experience in a tool such as Google Analytics, Adobe Analytics, Triple Whale, or a comparable MMM or attribution platform.
Strong analytical mindset with the ability to set CAC and LTV goals, track topline measures, and turn insights into action.
Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics.
Clear, thoughtful communicator comfortable influencing senior decisions.
Proactive test-and-learn mindset.
Curious about new growth opportunities.
A bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred.

Nice To Haves

Experience supporting or scaling a high-growth DTC brand.
Expertise in Shopify and Google Analytics.
Exposure to higher-funnel and brand-awareness channels such as CTV, podcasts, affiliate, or out-of-home.
Background in consumer-focused categories (home, wellness, lifestyle, CPG).

Responsibilities

Own the full-funnel media strategy across paid search, social, display, CTV, podcasts, affiliate, and out-of-home, balancing efficient acquisition with brand awareness and DTC revenue growth.
Decide how to allocate marketing budget across channels to grow topline revenue while maintaining customer acquisition cost (CAC) efficiency and maximizing lifetime value (LTV).
Own the agency relationship end to end: provide business context, set strategic direction, manage all agency communication, and hold campaign execution accountable to our financial goals.
Analyze the performance of all paid media channels against revenue targets, overall and by product, and own all performance reporting (including in Google Analytics) to confirm the strategy is translating into results.
Independently manage higher-funnel, brand-awareness channels such as podcasts, affiliate, and out-of-home.
Partner with internal teams (including Brand and creative) to ensure agencies have the content and context they need, and feed channel learnings back into strategy and brand storytelling.