Performance Marketing Manager

AiPrise • San Jose, CA

16d • Remote

About The Position

AiPrise is seeking a Performance Marketing Manager to take full ownership of paid media operations. This role will manage all aspects of paid campaigns, from strategy and platform management to creative development, budget allocation, testing, and reporting. The target audience is compliance leaders within fintech, payments, stablecoin, and marketplace companies. This is a hands-on position with significant autonomy, requiring a data-driven approach focused on pipeline generation rather than just clicks. The Performance Marketing Manager will report to the Head of Marketing and collaborate closely with the Growth Marketing Manager, sales, product marketing, content, and design teams.

Requirements

• 4+ years of experience running paid campaigns for B2B companies.
• Hands-on platform experience across at least three of LinkedIn, Google, Meta, and Reddit.
• Experience managing monthly paid budgets between $20K and $100K.
• Deep understanding of platform specifics: campaign structure, audiences, bidding, conversion tracking, and default settings.
• Ability to take a concept from ideation to a live ad, including angle, copy, creative brief, landing page ask, and test design.
• Focus on pipeline generation over impressions.
• Proficiency in HubSpot or an equivalent CRM, spreadsheets, and attribution data.
• Demonstrated ability to set testing approaches, call tests early, and scale winners independently.
• Daily use of AI tools for creative development and analysis.
• Commitment to accuracy, with all numbers being sourced and reproducible.
• Clear written communication skills for concise founder-level updates.
• Ability to work effectively remotely.
• High ownership, high autonomy, fast-paced work ethic, and attention to quality.

Nice To Haves

• Offline media experience (TV, radio, out-of-home, podcast advertising) and measurement.
• Experience with account-based marketing programs.
• Experience marketing to compliance, risk, or fintech buyers.

Responsibilities

• Manage all paid platforms including LinkedIn, Google, Meta, Reddit, and offline tests such as TV and radio.
• Develop and execute strategy, setup, targeting, budgets, bidding, and optimization for paid campaigns.
• Oversee the test program, defining hypotheses, budget allocations, and verdict dates for each test.
• Develop creative concepts, write copy, brief design and video teams, and iterate based on performance data.
• Generate weekly reports on spend, leads, SQLs, pipeline, and cost per SQL by channel and test.
• Execute account-based campaigns in coordination with the sales team.
• Manage event campaigns, including pre-event targeting and post-event retargeting.
• Collaborate with web and content teams to ensure landing pages and forms align with ads and drive conversions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed