Performance Marketing Manager

KREWE•New York, NY

19h•$0 - $105,000•Onsite

About The Position

The Performance Marketing Manager will be responsible for managing paid media marketing with a focus on customer acquisition and conversion for the ecommerce business across various channels including META, Google, Bing, TikTok, YouTube, Pinterest, and Reddit. This role will also manage the Affiliate Marketing channel in conjunction with the influencer marketing manager to achieve revenue targets while maintaining brand standards. The manager will develop, recommend, and execute paid media campaigns to drive sales, brand awareness, and customer interaction. Key responsibilities include analyzing KPIs, optimizing campaign budgets and strategy with analytic and finance teams, collaborating with in-person retail channels for offline store traffic, and briefing brand and creative teams for digital ad production. The role involves collaborating with CRM, organic social, and influencer marketing stakeholders for integrated campaigns, managing a continuous testing pipeline for creative, messaging, landing pages, and audience targeting, and gathering insights from search and social trends to inform strategy and identify opportunities. Consistent channel performance reporting and insights are crucial for continuous improvement and identifying new paid media outlets.

Requirements

4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L; Budget, tactics mix, and measurement
Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred
Strong working knowledge and proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, Snapchat. Experience with streaming video media buying platforms is a plus
Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice
Strong data analytics and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports
Entrepreneurial mindset and goal-oriented (self-directed, proactive, and able to define and execute projects independently)
Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner
Ability to communicate across various functions and support your peers to deliver on business priorities
Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively
Experience in rapidly growing brands with multi-million dollar media budgets

Nice To Haves

Experience with Affiliate and Creator platforms a plus.

Responsibilities

Manage paid media marketing with a focus on customer acquisition & conversion for the ecommerce business (.com & social), through the following channels: META, Google, Bing, Tik Tok, YouTube, Pintererst, Reddit, and other paid media opportunities as presented
Manage Affiliate Marketing channel in conjunction with influencer marketing manager to achieve revenue targets while maintaining brand standards for partners and content
Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points.
Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals
Work with analytic and finance teams to optimize paid media campaign budget and strategy
Collaborate with our In-person (retail) channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets
Brief with the brand, & creative teams to produce digital ads that is innovative and personalized
Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar
Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms
Gather insights from search and social volume and trends to inform performance marketing strategy. Identify potential whitespaces and opportunities, as well as competitive threats
Consistent channel performance reporting insights, trends, and opportunities for continuous improvement; including opportunities for additional paid media outlets and platforms