Performance Marketing Manager

bet365•Denver, CO

About The Position

As a Performance Marketing Manager at bet365, you will be an integral part of a growing Marketing team, focusing on the execution of the performance marketing strategy across North America. This role specifically covers paid search, paid social, and paid app activities within North American markets. You will be responsible for coordinating and supporting the management of campaigns across various platforms including Google Ads, Apple Search Ads, Meta, Snap, TikTok, Reddit, and X. The primary objective of this position is to drive continuous conversion growth across all markets under your remit. You will take day-to-day ownership of key platforms, overseeing the implementation and strategic direction of performance marketing efforts to achieve and surpass customer acquisition and retention targets. The annual salary for this role ranges from $85,000 to $120,000.

Requirements

Experience within the online betting or gambling industry.
Experience working with enterprise level paid search and social accounts, with an agency background.
In depth knowledge of Google Ads, Apple Search Ads, Search Ads 360, Meta, X, Snap or equivalent technologies.
Expertise in performance marketing metrics beyond standard CPA/ROAS.
Proficient in data analysis, with advanced Excel skills.
Proven track record of driving year-on-year growth in digital KPIs whilst working within defined budgets.
Understanding of advanced measurement approaches including Multi-Touch Attribution (MTA), Media Mix Modelling (MMM), and Incrementality and proven ability in driving continuous improvements in marketing effectiveness.
Proficiency with mobile measurement partners (MMPs) such as Appsflyer, Skai, or others.
Strong communication, collaboration and numerical skills essential for working autonomously within a large team setting.
High attention to detail and ability to multitask.

Responsibilities

Facilitating best-in-class campaign delivery across markets and channels.
Identifying performance driving opportunities and formulating cross-channels strategies to achieve digital objectives.
Leading a team of associates to drive continuous campaign optimization and drive the exploration of new channels, features, and opportunities.
Managing budget spend effectively in line with seasonality and digital objectives across core acquisition channels, providing justification for increases.
Conducting ad hoc analysis to resolve pain points and drive continuous improvement.
Delivering against financial year budget, driving continued YoY growth in digital KPIs and supporting financial year budget planning through forecasting and data analysis.
Supporting and leading marketing initiatives across departments to enhance digital output, ensuring consistency and alignment with the entire department.
Leading key event briefings and ensuring team readiness, preparing for high-traffic periods.
Working directly with dedicated account management teams of the relevant platforms such as Google Ads, Meta, X, Snap, and Apple Search Ads ensuring we are taking advantage of latest developments.
Working collaboratively with brand, CRM, and global marketing teams to effectively deliver across acquisition and retention strategies.