Performance Marketing Manager

KREWE•New York, NY

1d•$105,000

About The Position

Key Responsibilities: Manage paid media marketing with a focus on customer acquisition & conversion for the ecommerce business (.com & social), through the following channels: META, Google, Bing, Tik Tok, YouTube, Pintererst, Reddit, and other paid media opportunities as presented Manage Affiliate Marketing channel in conjunction with influencer marketing manager to achieve revenue targets while maintaining brand standards for partners and content Co-manage Digital Analytics and Performance Associate, supervising performance related duties and media performance analysis Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points. Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals Work with analytic and finance teams to optimize paid media campaign budget and strategy Collaborate with our In-person (retail) channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets Partner with the brand, & creative teams to produce creative collateral that is innovative and personalized Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms Gather insights from search and social volume and trends to inform performance marketing strategy. Identify potential whitespaces and opportunities, as well as competitive threats Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement; including opportunities for additional paid media outlets and platforms Requirements: 4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L; Budget, tactics mix, and measurement Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred Strong working knowledge and proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, Snapchat. Experience with streaming video media buying platforms is a plus Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice Strong data analytics and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports Entrepreneurial mindset and goal-oriented (self-directed, proactive, and able to define and execute projects independently) Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner Ability to communicate across various functions and support your peers to deliver on business priorities Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively Experience in rapidly growing brands with multi-million dollar media budgets

Requirements

4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L; Budget, tactics mix, and measurement
Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies – eCommerce, retail, and/or DTC preferred
Strong working knowledge and proficiency in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, Snapchat. Experience with streaming video media buying platforms is a plus
Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice
Strong data analytics and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports
Entrepreneurial mindset and goal-oriented (self-directed, proactive, and able to define and execute projects independently)
Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner
Ability to communicate across various functions and support your peers to deliver on business priorities
Embrace flexibility in an entrepreneurial working environment, handle ambiguity and adapt towards changing priorities. Provide your opinion confidently and assertively
Experience in rapidly growing brands with multi-million dollar media budgets

Responsibilities

Manage paid media marketing with a focus on customer acquisition & conversion for the ecommerce business (.com & social), through the following channels: META, Google, Bing, Tik Tok, YouTube, Pintererst, Reddit, and other paid media opportunities as presented
Manage Affiliate Marketing channel in conjunction with influencer marketing manager to achieve revenue targets while maintaining brand standards for partners and content
Co-manage Digital Analytics and Performance Associate, supervising performance related duties and media performance analysis
Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points.
Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals
Work with analytic and finance teams to optimize paid media campaign budget and strategy
Collaborate with our In-person (retail) channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets
Partner with the brand, & creative teams to produce creative collateral that is innovative and personalized
Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar
Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms
Gather insights from search and social volume and trends to inform performance marketing strategy. Identify potential whitespaces and opportunities, as well as competitive threats
Consistent review of channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement; including opportunities for additional paid media outlets and platforms