Performance Marketing Manager
About The Position
At Echelon Fitness, our name reflects our mission. In cycling, an echelon is a formation where riders work together—taking turns leading and drafting—so the group can go farther and faster. We are a global fitness, wellness, and sports leader, offering more than just fitness equipment and AI-powered plans; we are a community built on teamwork. We believe in empowering individuals to surpass their own expectations and redefine their limits through our high-quality, affordable residential and commercial connected exercise equipment. Like echelon riding, we believe progress is faster, challenges are easier, and success is greater when we work together. Echelon Fitness is seeking a highly motivated and data-driven Performance Marketing Manager to join our team in Stuart, Florida. In this role, you will be the driving force behind our customer acquisition and revenue growth through strategic digital marketing initiatives. You will oversee our direct-to-consumer websites, manage our dedicated Amazon team, direct our internal advertising team, and coordinate closely with our Connected TV (CTV) agency. This is a high-impact position that requires a strategic thinker who is also comfortable diving deep into analytics to optimize performance across multiple channels.
Requirements
- Proven experience in performance marketing, digital marketing, or a similar role, preferably within the e-commerce, fitness, or consumer goods sectors.
- Strong understanding of website optimization and e-commerce platforms.
- Demonstrated success in managing Amazon sales channels and advertising.
- Expertise in managing paid media campaigns (Google Ads, Meta Ads, etc.) and analyzing performance metrics.
- Experience collaborating with external agencies, specifically in the CTV or programmatic advertising space.
- Exceptional analytical skills with the ability to translate data into actionable insights.
- Strong leadership and communication skills, with the ability to manage teams and collaborate effectively across departments.
Responsibilities
- Website Oversight: Manage the performance, conversion rate optimization (CRO), and user experience of Echelon Fitness’s direct-to-consumer websites.
- Amazon Strategy: Oversee the Amazon team to drive sales, optimize listings, manage Amazon advertising campaigns, and ensure brand consistency on the platform.
- Advertising Management: Lead the internal advertising team in planning, executing, and optimizing paid media campaigns across search, social, and display channels.
- Agency Coordination: Act as the primary point of contact for our CTV agency, ensuring campaigns align with broader marketing goals and effectively reach our target audience.
- Data Analysis & Reporting: Monitor campaign performance, conduct A/B testing, and analyze key metrics to inform targeting, creative decisions, and budget allocation. Provide regular reports to stakeholders.
- Cross-Functional Collaboration: Work closely with creative, content, and product teams to develop high-performing assets and ensure all initiatives align with brand guidelines and business objectives.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
101-250 employees
