Performance Marketing Manager

Cerity Partners•Cody, WY

1d•$75,000 - $100,000

About The Position

Performance Marketing Manager Primary Responsibilities Campaign Planning & Management: Develop, execute, manage, and optimize paid media campaigns across a variety of online and offline channels, tactics, and audiences. Responsibilities include creative development, messaging, landing page management, QA testing, and ensuring campaign compliance with relevant regulations. CRM Platform Management: Manage and optimize HubSpot (or equivalent CRM platform) to support campaign execution, lead tracking/scoring, and marketing automation. This includes building and maintaining backend automations such as workflows, nurture sequences, lead routing, and integrations with other marketing and sales technology tools. Email Marketing: Develop and execute email marketing programs via Hubspot to nurture leads, support pipeline growth and optimize lead scoring methodology, including audience segmentation, copy, creative, automation, A/B testing, and performance optimization. Campaign Reporting: Leverage reporting dashboards and campaign analytics to communicate results to stakeholders. Competitive Analysis: Monitor and analyze competitor digital marketing tactics and presence to identify trends, gaps, and opportunities. Vendor Management: Manage relationships with external partners including digital marketing agency, media partners, and other vendors. Project Management: Coordinate and project manage multiple concurrent initiatives, balancing priorities across teams and executing deliverables to completion on time. Use project management tools and software for streamlined execution. Cross-Functional Collaboration: Partner with stakeholders across Marketing, Sales, and other business units to execute digital marketing initiatives. Communicate campaign tactics, performance and results to key stakeholders. Stakeholder Management: Build trusted relationships across the organization by serving as a collaborative partner who balances marketing goals with broader business priorities.

Requirements

6-8 years of experience in performance marketing and paid media, preferably within a financial services organization.
Skilled in HubSpot (or similar CRM), HTML email template creation, marketing automation platforms, paid media platforms (Google, LinkedIn, etc.), and AI-enabled marketing tools.
Exceptional attention to detail and a commitment to accuracy across all aspects of campaign execution.
Able to deliver with consistency, maintaining high standards of quality even when managing multiple campaigns simultaneously.
Strong written and verbal communication skills with proven ability to share the impact of marketing tactics to diverse stakeholders.
Takes initiative to solve problems, implement solutions and improve processes.
Drives hands-on execution at the campaign level and broader marketing level.
Comfortable working in a fluid, rapidly changing environment.
Approaches new challenges as opportunities for innovation.

Responsibilities

Develop, execute, manage, and optimize paid media campaigns across a variety of online and offline channels, tactics, and audiences.
Creative development, messaging, landing page management, QA testing, and ensuring campaign compliance with relevant regulations.
Manage and optimize HubSpot (or equivalent CRM platform) to support campaign execution, lead tracking/scoring, and marketing automation.
Building and maintaining backend automations such as workflows, nurture sequences, lead routing, and integrations with other marketing and sales technology tools.
Develop and execute email marketing programs via Hubspot to nurture leads, support pipeline growth and optimize lead scoring methodology, including audience segmentation, copy, creative, automation, A/B testing, and performance optimization.
Leverage reporting dashboards and campaign analytics to communicate results to stakeholders.
Monitor and analyze competitor digital marketing tactics and presence to identify trends, gaps, and opportunities.
Manage relationships with external partners including digital marketing agency, media partners, and other vendors.
Coordinate and project manage multiple concurrent initiatives, balancing priorities across teams and executing deliverables to completion on time.
Partner with stakeholders across Marketing, Sales, and other business units to execute digital marketing initiatives.
Communicate campaign tactics, performance and results to key stakeholders.
Build trusted relationships across the organization by serving as a collaborative partner who balances marketing goals with broader business priorities.