Performance Marketing Manager

MSC Cruises • Miami, FL

2d

About The Position

The Performance Marketing Manager will drive North America’s B2C digital performance media strategy to efficiently drive Explora bookings, revenue, qualified web sessions, and leads. The Manager is responsible for planning and optimizing digital marketing spend through the funnel, in partnership with external agency resources, North America stakeholders, and counterparts in our Geneva Headquarters to deliver goals within budget. The ideal candidate is highly data-driven, detail-oriented, and experienced in managing complex media campaigns at scale.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• 6+ years of experience in digital marketing strategy, planning, and measurement, with progressive responsibility; ideally in both brand and agency settings
• Hands-on, in-platform experience planning and executing digital marketing campaigns across various channels
• Advanced Excel skills are essential, also proficiency in analytics tools such as PowerBI, Tableau, Google Analytics, and digital advertising platforms, and marketing attribution methodologies
• Knowledge working with digital/web analytics, A/B testing and marketing conversion practices
• Ability to effectively manage external agencies and partners within scope
• Excellent communication and presentation skills
• US Passport or US Permanent Resident

Nice To Haves

• Understanding of digital media landscape; experience with traditional media is a plus

Responsibilities

• Lead end-to-end management of performance campaigns across biddable media platforms (paid search, paid social, programmatic display + video, etc.), optimizing to performance and efficiency goals.
• Own campaign briefs, QA ad assets, manage UTMs, and oversee platform configurations.
• Ensure accurate targeting, timely launches, and alignment with commercial priorities.
• Monitor media pacing weekly/monthly to ensure alignment with budget and forecast, and recommend budget reallocation dynamically based on performance trends.
• Drive creative excellence rooted in digital platform best practices, in partnership with Explora brand team and agency partners.
• Act as day-to-day lead for the media agency executing NA performance campaigns.
• Review and approve media plans, forecasts, and recommendations, providing strategic guidance.
• Hold the agency accountable for meeting KPIs, SLAs, and reporting standards.
• Ensure collaboration across campaign planning, optimization, and wrap-ups, with alignment across brand, creative, analytics, and digital teams.
• Build and manage recurring performance reporting dashboards in partnership with the agency and internal analytics team, ensuring data accuracy and consistency.
• Translate performance data into actionable insights and clear narratives for senior leadership.
• Support the development of marketing forecasts, pacing reports, and ad hoc analyses to guide decision-making.
• Build and execute a structured A/B testing roadmap (audiences, creatives, landing pages, formats, channels).
• Capture and share insights; scale learnings across campaigns and geographies.
• Partner with global teams to align local learnings with broader strategies.

Benefits

• We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level