Performance Marketing Manager

IANS•Boston, MA

18h•$88,000 - $110,000•Hybrid

About The Position

We’re looking for a B2B Performance Marketing Manager to own and optimize our paid marketing programs with a focus on net-new lead generation and pipeline impact . This role will manage paid media budgets across key channels including paid search, paid social, and third party. They will partner closely with Demand Generation, Content, and Revenue Operations to support integrated campaigns that drive measurable business outcomes. This is a hands-on role for a data-driven marketer who is comfortable balancing day-to-day optimization with strategic planning and performance reporting—especially within a HubSpot-centric marketing environment .

Requirements

4–7 years of experience in performance marketing, paid media, or demand generation (B2B preferred)
Hands-on experience managing paid budgets and optimizing paid campaigns at scale
Strong familiarity with HubSpot for campaign management, reporting, and lead tracking
Experience working cross-functionally within a Demand Generation or Revenue Marketing team
Analytical mindset with the ability to turn performance data into actionable insights
Proven ability to manage multiple campaigns and priorities simultaneously

Nice To Haves

Experience marketing to mid-market or enterprise buyers
Familiarity with lifecycle marketing, lead scoring, and attribution models
Exposure to ABM or verticalized campaign strategies
Comfortable partnering with Sales and RevOps teams on pipeline reporting and alignment

Responsibilities

Paid Media & Budget Management Own and manage the paid marketing budget across channels such as search, paid social, display, retargeting, and 3 rd party channels such as content syndication and engagement with industry affiliation groups.
Develop and execute performance-driven paid media strategies aligned to quarterly and annual pipeline goals
Continuously optimize campaigns to improve CPL, CAC, conversion rates, and overall ROI
Test and scale new channels, audiences, and formats based on performance insights
Lead Generation & Pipeline Support Drive net-new lead volume and qualified demand through paid acquisition programs
Align paid media efforts to lifecycle stages (top-of-funnel through opportunity creation)
Partner with Demand Generation, Events and Product Marketing to support integrated campaign launches, webinars, events, and ABM initiatives
Ensure paid programs support both short-term lead goals and long-term pipeline health
Demand Generation & Campaign Collaboration Act as a key contributor within the campaign team, supporting multi-channel demand generation initiatives
Translate campaign goals into paid media tactics that reinforce broader messaging and positioning
Collaborate with content and creative teams on ad copy, landing pages, and gating strategies
Support experimentation and ongoing improvement of campaign performance
Analytics, Reporting & Optimization Own performance tracking and reporting for paid programs using HubSpot, Zoominfo and connected ad platforms
Analyze funnel metrics (lead quality, MQL-to-SQL conversion, attribution, pipeline influence)
Share clear insights and recommendations with marketing and revenue stakeholders
Maintain strong data hygiene and ensure accurate tracking, attribution, and reporting