Performance Marketing Manager
About The Position
The Performance Marketing lead owns the execution, optimization, and measurement of all paid media channels. This is a hands-on, channel execution role responsible for designing, building, and managing the company's always-on digital demand engine. You will activate Go-To-Market (GTM) campaign themes and program models through paid channels - turning strategic frameworks into cost-efficient, pipeline-generating media programs. You will work in close coordination with the Campaign Team; while they own the overall campaign strategy, you design and execute the paid media components. You will translate strategic briefs into channel-specific activation plans, optimize digital assets, and directly manage agency partners to ensure seamless delivery across all paid platforms.
Requirements
- 8+ years in performance marketing or digital advertising, with significant B2B enterprise software experience.
- Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, display/programmatic, and content syndication.
- Advanced proficiency in campaign analytics, attribution modeling, and ROI measurement.
- Expert-level skills in major ad platforms and familiarity with marketing automation and CRM systems.
- Experience managing $3M+ annual media budgets with accountability for pipeline outcomes.
Responsibilities
- Always-On Paid Media Execution: Paid Search (SEM), Paid Social, Display & Programmatic, Content Syndication (TBC).
- Emerging Channel Development: Connected TV (CTV), Podcast Advertising.
- Channel Optimization & Testing: Conduct rigorous A/B and multivariate testing across creative, copy, targeting, and landing pages. Optimize budget allocation by channel based on pipeline ROI rather than raw lead volume. Implement and refine bidding strategies (Manual, CPA, ROAS) and manage frequency capping and audience exclusions.
- Operational Delivery: Budget & Agency Management, Media Budgeting, Agency Leadership, Vendor Relations.
- Cross-Functional Partnership: Strategy, Operations, Sales/BDR, Analytics.
Benefits
- Comprehensive health benefits
- Discretionary time off
- Paid holidays
- Monthly me days
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
