Performance Marketing Manager

Mural

3d • $131,840 - $164,800

About The Position

The Performance Marketing Manager will own Mural’s paid marketing end to end, including channels, budget, execution, measurement, and results. Paid marketing supports the full funnel and both self-serve and sales-assisted growth, from building awareness to reaching prospective customers ready to act. The role brings these efforts together as a connected program, using experimentation and measurement to turn marketing investment into durable growth.

The role works with partners across Product, Marketing, Sales, Data, Web, and RevOps, as well as agency and vendor partners. Success is measured by the quality and volume of activated users, qualified pipeline, and revenue generated from paid investment. The manager will also expand the program into new regions and languages, including EMEA and APAC, and use AI in day-to-day marketing workflows.

Requirements

• 5+ years of hands-on B2B digital and performance marketing experience, owning paid search, paid social, and video or display with real budget responsibility.
• Full-funnel experience across self-serve growth and sales-assisted demand, including awareness and demand creation, with the ability to demonstrate downstream impact from top-of-funnel and account-based work.
• Ability to design and interpret clean tests across audiences, creative, and landing pages, including handling inconclusive results.
• Hands-on fluency with performance data, SQL, product analytics, and BI tools.
• Strong understanding of measurement limitations, including last-click attribution, and experience using holdouts, incrementality, or media mix testing to assess channels that do not attribute cleanly.
• Experience running paid marketing in a self-serve or freemium model and understanding how acquisition connects to activation and retention.
• Self-starter who is motivated, scrappy, thoughtful in problem solving, and innovative in a high-growth environment.

Responsibilities

• Own strategy, budget, execution, and reporting for paid search, paid social, video, and display as one connected full-funnel program.
• Generate efficient growth across self-serve acquisition and sales-assisted demand.
• Build and run a continuous experimentation program across audiences, creative, landing pages, and offers.
• Lead agency and vendor partners in executing and scaling the program.
• Partner with the Data team on attribution and measurement to connect paid spend to business outcomes.
• Partner with Marketing and Web on messaging and the post-click experience.
• Set performance targets and expand the program into new regions and languages, including EMEA and APAC.
• Support account-based and demand-generation programs with Sales and RevOps.
• Use AI in daily work across keyword, creative, analysis, and reporting tasks, and develop a point of view on AI’s impact on paid marketing.

Benefits

• Reasonable accommodation for individuals with disabilities to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed