Performance Marketing Manager

Konica Minolta Business Solutions, U.S.A., Inc.•Ramsey, NJ

65d•Hybrid

About The Position

Konica Minolta is seeking a Performance Marketing Manager to drive efficient growth through paid digital programs, SEO, AI-driven search visibility, and conversion rate optimization (CRO). This role is responsible for the strategy, optimization, and performance of these areas, ensuring the brand is visible to modern buyers across traditional search engines and emerging AI-powered experiences. The position requires a blend of strategy, experimentation, and analytics, with close collaboration with other marketing teams, website development, and analytics departments to maximize the impact of marketing efforts. The role is based at the Corporate Headquarters in Ramsey, NJ, with a hybrid work schedule (onsite Monday-Thursday, remote on Fridays).

Requirements

7+ years in performance marketing, growth, or demand generation roles
Experience owning paid media strategy
Strong SEO strategy and optimization experience, including technical, on-page, and intent-based SEO
Understanding of schema, structured data, and content discoverability
Familiarity with AI-driven search behavior and emerging generative search experiences
Proven experience with CRO, experimentation, and funnel optimization
Strong analytical skills with tools like GA4, Looker, Salesforce Marketing Cloud
Proven ability to synthesize detailed information into executive-level insights, clearly articulating business impact, optimization opportunities, and recommended actions to leadership
Strong collaboration skills

Responsibilities

Own and manage paid media strategy across search, social programmatic, and ABM channels.
Set performance targets tied to pipeline, CAC, CPL, and revenue targets.
Oversee and optimize budget allocation, pacing, and forecasting.
Direct and manage agency partners to ensure high-quality execution, testing, targeting precision, and performance reporting.
Align paid programs with GTM priorities, campaign launches, and ICP strategies.
Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops.
Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility.
Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces.
Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility.
Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation.
Monitor organic performance across traditional rankings and traffic, featured snippets and rich results, and AI-generated search summaries and answer inclusion.
Align paid and organic search strategies to maximize SERP and AI answer presence while improving overall demand efficiency.
Own the CRO roadmap across landing pages, forms, CTAs, and offers.
Diagnose drop-off points and friction across paid, organic, and AI-influenced traffic paths.
Lead structured A/B and multivariate testing using a hypothesis-driven framework.
Partner with Website Development to design, implement, and QA experiments.
Work with Analytics to evaluate test impact, statistical significance, and downstream pipeline effects.
Build a unified testing and experimentation framework across paid media, SEO, AI search visibility, and CRO.
Identify high-impact opportunities and prioritize initiatives based on business value.
Translate analytics and data insights into actionable recommendations and tests.
Share learnings and performance trends with marketing leadership to inform strategy and investment decisions.