Performance Marketing Manager

Konica Minolta Business Solutions, U.S.A., Inc.•Ramsey, NJ

11d•Hybrid

About The Position

Konica Minolta is looking for a Performance Marketing Manager who knows how to turn spend into pipeline, traffic into conversions, and insights into action. If you’re obsessed with efficient growth, energized by data, and believe that informed experimentation beats guesswork every single time, this role is for you. As our Performance Marketing Manager, you will own the strategy, optimization, and performance accountability for our paid digital programs, SEO and AI‑driven search visibility, and the conversion rate optimization (CRO) roadmap across the marketing funnel. Your mission is to ensure that our brand shows up where and how modern buyers search, evaluate, and convert—across traditional search engines and emerging AI-powered experiences. This role blends strategy, experimentation, and analytics. You’ll partner closely with Marketing Managers, Website Development, Analytics, Automation, and Social Activation to ensure every marketing dollar and organic effort is optimized for measurable impact. This role is based at our Corporate Headquarters in Ramsey, NJ and follows a hybrid schedule, with onsite work Monday–Thursday and remote work on Fridays.

Requirements

7+ years in performance marketing, growth, or demand generation roles
Experience owning paid media strategy
Strong SEO strategy and optimization experience, including technical, on-page, and intent-based SEO
Understanding of schema, structured data, and content discoverability
Familiarity with AI-driven search behavior and emerging generative search experiences
Proven experience with CRO, experimentation, and funnel optimization
Strong analytical skills with tools like GA4, Looker, Salesforce Marketing Cloud
Proven ability to synthesize detailed information into executive‑level insights, clearly articulating business impact, optimization opportunities, and recommended actions to leadership
Strong collaboration skills

Responsibilities

Own the manage paid media strategy across search, social programmatic, and ABM channels.
Set performance targets tied to pipeline, CAC, CPL, and revenue targets.
Oversee and optimize budget allocation, pacing, and forecasting.
Direct and manage agency partners to ensure high‑quality execution, testing, targeting precision, and performance reporting.
Align paid programs with GTM priorities, campaign launches, and ICP strategies.
Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops.
Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility.
Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers).
Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility.
Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation.
Monitor organic performance across:
Traditional rankings and traffic
Featured snippets and rich results
AI-generated search summaries and answer inclusion (where measurable)
Align paid and organic search strategies to maximize SERP and AI answer presence while improving overall demand efficiency.
Own the CRO roadmap across landing pages, forms, CTAs, and offers.
Diagnose drop‑off points and friction across paid, organic, and AI‑influenced traffic paths.
Lead structured A/B and multivariate testing using a hypothesis-driven framework.
Partner with Website Development to design, implement, and QA experiments.
Work with Analytics to evaluate test impact, statistical significance, and downstream pipeline effects.
Build a unified testing and experimentation framework across paid media, SEO, AI search visibility, and CRO.
Identify high-impact opportunities and prioritize initiatives based on business value.
Translate analytics and data insights into actionable recommendations and tests.
Share learnings and performance trends with marketing leadership to inform strategy and investment decisions.