Performance Marketing Manager
About The Position
Ingenio is a global media and technology company dedicated to making spiritual wellness a fundamental aspect of modern self-care. We develop products that offer guidance on various life aspects, including love, relationships, and careers. Our mission is to connect individuals with the world's foremost advisors and content, thereby restoring spiritual wellness and alleviating the stresses of contemporary life through trusted ancient practices. Our extensive global portfolio encompasses over 20 marketplace and media brands within the spiritual and emotional wellness sector, featuring prominent brands such as Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.
Requirements
- 3-5 years of hands-on experience in performance marketing, specifically managing Paid Social (Meta/TikTok) for a high-volume B2C marketplace, mobile app, or e-commerce environment.
- Proven track record of designing, briefing, and analyzing performance creative, understanding what makes ads convert and how to iterate based on data.
- Strong technical comfort with marketing infrastructure, including web pixels, Google Tag Manager, Conversion APIs (CAPI), and Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust.
- High comfort level manipulating metrics in Excel or Google Sheets to identify performance trends and creative optimization opportunities.
- Active utilization of AI tools for streamlining campaign workflows, brainstorming ad hooks, generating asset variations, or accelerating performance data analysis.
- Valid work authorization.
- This role does not sponsor or support new or transferred H-1B, F-1, OPT, STEM OPT, or any other visas.
Nice To Haves
- This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).
Responsibilities
- Manage the day-to-day setup, monitoring, and optimization of campaigns across Meta, TikTok, Google Search, and Apple Search Ads to maximize acquisition efficiency.
- Act as a 'performance creative manager,' developing data-driven creative briefs, ideating hooks and formats for Paid Social, and analyzing creative fatigue.
- Extend creative vision to the post-click experience by partnering with designers and copywriters to optimize and build high-converting landing pages that align with ad creative and maximize conversion rates.
- Ensure the technical hygiene of marketing accounts, partnering with product and data teams to manage pixel implementations, custom conversion setups, and data feeds.
- Serve as a growth marketing liaison to Data Engineering and Analytics teams, collaborating on robust data feeds, refining attribution modeling, and translating data into actionable insights for media spend optimization.
- Execute continuous experiments across creative assets, ad copy, landing pages, and audience segmentation to systematically improve CAC and post-click conversion performance.
- Build and maintain performance dashboards, analyzing daily/weekly creative performance, landing page conversion rates, and overall channel health to identify growth opportunities.
Benefits
- Opportunity to work alongside a friendly, talented, and highly collaborative team
- Premium medical, dental, and vision insurance
- Generous holiday and PTO policies (including Birthday PTO!)
- Summer Fridays
- Technology stipend
- 401k matching program
- Lunch
- Wellness allowance
- Training and development opportunities and allowance
- Fun and inclusive in-person and virtual events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
