Performance Marketing Manager

Relay • Toronto, ON

26d • CA$117,000 - CA$143,000 • Onsite

About The Position

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
You'll join Relay as a Performance Marketing Manager, who runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget. Your mission: keep Approvals growing while protecting the unit economics — the LTV-to-CAC relationship — that make every dollar of media spend defensible.

Requirements

• You've personally run more than one paid channel at meaningful spend (not just Google, not just Meta) and can speak to the tradeoffs between them.
• You've been responsible for a large ad budget (at least $500k monthly) and can walk through how you allocated it and why, not just executed a plan someone else set.
• You're comfortable operating in ambiguous situations where playbooks are still being written and priorities change.
• You're SQL-fluent and treat attribution models (MTA, MMM, last-click) as inputs to question, not answers to accept at face value.
• You have a track record of noticing an opportunity — a new channel, a new segment, a platform change — and going after it without being told, rather than waiting for direction.

Responsibilities

• Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail — continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS.
• Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce efficient quality approvals.
• Build out Relay's paid social program, bringing your own point of view on where and how it can scale.
• Manage day-to-day relationships with Relay's advertising and media buying vendors.
• Partner with the Brand team to build feedback loops on how creative and video assets are performing down-funnel, translating performance data into clear creative direction.
• Use SQL and Metabase daily to pull your own numbers, and work with data scientists on our marketing mix model to sanity-check attribution rather than taking reports at face value.
• Flex spend allocation and creative approach across Relay's dual acquisition motion — self-serve (PLG) and sales-assisted — recognizing that a single playbook doesn't work for both.
• Bring an independent point of view on channel best practices and attribution reads, rather than accepting industry "best practices" or a model's output at face value.

Benefits

• We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
• The annual salary range for this role is $117,000 - 143,000 CAD.
• For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
• We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed