Performance Marketing Manager (Web)
About The Position
ImagineArt is redefining how the world creates and designs. As one of the fastest-growing GenAI companies globally, with $35M+ ARR and over 100M social impressions, we have achieved significant scale without outside funding. Our growth has primarily stemmed from organic web acquisition. We are now seeking a Performance Marketing Manager to own and optimize this crucial acquisition engine. This is a web-first role focused on paid acquisition for our web product, managing the entire funnel from ad impression to paid subscription across Meta, TikTok, and Google with a substantial budget from day one. As a consumer subscription product, the key metrics for this role are Customer Acquisition Cost (CAC), payback window, and trial-to-paid conversion. A unique aspect of this role is the opportunity to leverage our AI product to generate a high volume of creative assets, which is a significant advantage in the consumer AI space.
Requirements
- Personally managed $1M+ USD in paid media (not an agency aggregate or team total, but budget you owned)
- Direct experience with consumer subscription economics: CAC, payback window, trial to paid
- Hands-on ownership of Meta, TikTok or Google at meaningful daily spend
- Web funnel experience: built and optimized web checkout or paywall flows, not only app store installs
- Ability to show your own numbers and explain what you would do differently
Nice To Haves
- Experience in consumer AI, creative tools, or another category where creative volume is the bottleneck
- AI tooling already inside your own workflow, not just as a product you market
- Experience scaling in more than one market or language
- Worked remotely across time zones before and know how you stay effective at it
Responsibilities
- Own paid acquisition on the web
- Own strategy and daily execution across Meta, TikTok and Google
- Manage budget at real scale, with responsibility for CAC and payback targets
- Build and scale web to web and web to app funnels, including paywall and checkout testing
- Make the funnel convert
- Run structured CRO on landing pages, paywalls, pricing and onboarding
- Own trial to paid conversion alongside product and growth
- Build the measurement setup you need, from attribution through to incrementality testing
- Ship creative at volume
- Work with designers, editors and creators to keep a constant flow of new ad concepts
- Build a testing cadence where losing creative is killed fast and winners are scaled
- Use ImagineArt itself, and AI tooling generally, to compress the time from idea to live ad
- Own the numbers
- Report on spend, CAC, payback, LTV and contribution margin honestly, including what is not working
- Forecast what more budget would actually buy
- Decide where the next dollar goes
Benefits
- Profitable, no outside funding, so the growth is real and so is the budget
- A product that makes the creative your ads depend on
- Direct access to founders and genuine ownership of the number
- Fully remote, from any country, with a day that overlaps Pacific hours
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
