Performance Marketing Lead, North America (12 Month Fixed Term Contract)

Canva•San Francisco, CA

5d•Hybrid

About The Position

Join the team redefining how the world experiences design. This role is focused on owning the regional growth strategy for North America, translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS. The role involves managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations, and making smart trade-offs across channels, SKUs, and audiences as performance shifts. You will navigate multiple measurement methodologies, including in-platform metrics, geo-lift incrementality testing, and MMM, to make confident investment calls. You will lead performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence. This includes owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing. You will also drive the creative strategy in close partnership with the NAMER Creative Strategist, contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points. Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business are also key responsibilities. Additionally, you will work cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy, ensuring North America insights meaningfully influence global frameworks and product narratives.

Requirements

5+ years in performance or growth marketing at a scaled consumer tech or DTC brand
Owned significant budget (think $10M+) and been accountable for real business outcomes, not just channel metrics
Genuine depth in paid social and video — ability to deconstruct a Meta or YouTube campaign, diagnose performance dips, and done this hands-on
Comfortable across multiple measurement methodologies — understanding the tension between in-platform ROAS, geo-lift incrementality tests, and MMM, and able to make confident investment decisions when signals don't neatly align
Designed and run growth experiments — A/B tests, geo-lifts, holdout studies — and used the results to drive real decisions
Think like an investment manager when it comes to budget — focused on deploying capital for maximum return
Worked cross-functionally to shape campaigns and strategy alongside brand, creative, and product teams, and comfortable influencing direction in rooms where you don't have direct authority

Nice To Haves

Multi-market experience is a real advantage — if you've managed budgets or campaigns across more than one geography and adapted your strategy accordingly

Responsibilities

Owning the regional growth strategy for your remit — translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS
Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts
Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis
Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing
Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on
Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business
Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — and ensuring North America insights meaningfully influence global frameworks and product narratives