Performance Marketing Lead, North America (12 Month Fixed Term Contract)
About The Position
Join the team redefining how the world experiences design. Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub San Francisco, which is now home to our US operations. We offer flexibility in how and where you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. As a Performance Marketing Lead for North America, you drive business impact by owning the strategy, execution, and optimisation of regional growth levers, with a focus on paid digital channels. This role is an individual contributor role, with deep strategic ownership. Combining analytical rigour, growth expertise, customer insight, regional knowledge, and a creative mindset, you drive scaled user and revenue growth by identifying, validating and scaling big bets to step-change regional growth in target Category Entry Points (CEPs). As part of the North America Growth Team, you will work deeply across Canva’s Free, Pro, Business, Education and Print SKUs. Partnering closely with Creative Strategists and Directors, NAMER Marketing, Growth, Brand, Product Marketing and Data, you will run high-velocity experiments, shape breakthrough campaigns, and scale growth plays into long-term strategic bets that drive Canva’s success in the US, Canada, and Australia.
Requirements
- 5+ years in performance or growth marketing at a scaled consumer tech or DTC brand
- Owned significant budget (think $10M+) and been accountable for real business outcomes, not just channel metrics
- Genuine depth in paid social and video — you can deconstruct a Meta or YouTube campaign, diagnose whether a performance dip is a creative problem, a bidding problem, or a measurement artefact, and you've done this hands-on, not just at a strategic level
- Comfortable across multiple measurement methodologies — you understand the tension between in-platform ROAS, geo-lift incrementality tests, and MMM, and you can make confident investment decisions when signals don't neatly align
- Designed and run growth experiments — A/B tests, geo-lifts, holdout studies — and used the results to drive real decisions rather than just generate reports
- Think like an investment manager when it comes to budget — you're focused on deploying capital for maximum return, not just spending it efficiently
- Worked cross-functionally to shape campaigns and strategy alongside brand, creative, and product teams, and you're comfortable influencing direction in rooms where you don't have direct authority
Nice To Haves
- Multi-market experience is a real advantage — if you've managed budgets or campaigns across more than one geography and adapted your strategy accordingly, that'll set you up well here
Responsibilities
- Owning the regional growth strategy for your remit — translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS
- Managing a multi-million dollar paid media budget with direct accountability for results, running monthly investment optimisations and making smart trade-offs across channels, SKUs, and audiences as performance shifts
- Navigating multiple measurement methodologies — in-platform metrics, geo-lift incrementality testing, and MMM — to make confident investment calls even when signals conflict, and contributing to MMM calibration on an ongoing basis
- Leading performance across high-impact paid social and video channels (Meta, TikTok, YouTube) as well as Display, Pinterest, and SEM, in partnership with Channel Specialists and the Growth Centre of Excellence — owning the full funnel from audience and creative strategy through to bidding, pacing, and structural testing
- Driving the creative strategy in close partnership with the NAMER Creative Strategist — contributing hypotheses on audiences, formats, platform behaviours, and Category Entry Points, ensuring creative velocity stays high and that learnings are codified and acted on
- Identifying conversion gaps across the paid user journey from impression to activation, running disciplined A/B testing through the Growth CoE, and optimising landing experiences to lift conversion across key funnels for Free, Pro, and Business
- Working cross-functionally with Brand Strategy, Product Marketing, Performance Marketing, and Data to shape campaigns, moments, and market strategy — and ensuring North America insights meaningfully influence global frameworks and product narratives
Benefits
- Flexibility in how and where you work
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
