Performance Marketing Director

Cyncly•United States,

5h•$130,000•Remote

About The Position

Cyncly is seeking a global Performance Marketing Director to lead one of the three pillars within their Integrated Demand team. This senior role is accountable for generating qualified demand at scale through paid channels (LinkedIn, Meta, Google, Bing) and leading a global team across Paid Digital, ABM, Qualification Intelligence, and Growth Marketing. The Director will own the top of the demand funnel, driving leads and pipeline for Small Business acquisition, Mid-Market, and Enterprise. This role requires a blend of strategic planning and granular data analysis, with a strong understanding of the B2B digital landscape and a proven track record of tangible outcomes. The Director will collaborate with senior stakeholders to connect new customer acquisition to long-term growth, ensuring a seamless, data-informed, and commercially aligned customer journey. The ideal candidate is a strategic thinker with hands-on execution capabilities, a challenger of assumptions, and a driver of performance.

Requirements

8+ years in B2B performance marketing, with significant senior or director-level experience managing global paid and ABM programs at scale.
Proven experience driving leads and pipeline across multiple commercial segments — specifically the ability to operate across both high-volume SMB demand generation and the more complex, consultative motions required for Mid-Market and Enterprise.
Deep hands-on expertise across LinkedIn, Meta, Google Ads, and Bing Ads — with tangible, evidenced outcomes from previous roles.
At the forefront of today’s B2B digital landscape: current on best practice, emerging channels, and platform capabilities, with the commercial instinct to apply that knowledge effectively.
Experience with ABM platforms — 6sense strongly preferred — including intent-based targeting, conversational email, and account scoring.
Strong analytical capability: comfortable working with data at depth, from executive dashboards to granular campaign performance and attribution modelling.
Proven ability to lead and develop diverse, geographically distributed teams with a coaching, high-accountability leadership style.
Exceptional communication skills: able to translate complex performance data into clear commercial narratives for senior stakeholders.
Comfortable operating in a globally distributed, fast-paced environment undergoing transformation and growth.
Applicants must be legally authorized to work in the country in which they are applying to work (United States or Canada). This role is not eligible for employer sponsorship now or in the future.

Nice To Haves

6sense strongly preferred

Responsibilities

Own global paid media strategy and execution across LinkedIn, Meta, Google, and Bing, accountable for driving qualified top-of-funnel demand into the pipeline.
Set channel investment strategy, audience segmentation, and direction across all paid digital programs.
Define and own key metrics: CPL, CPA, MQL volume, pipeline contribution, and blended ROAS.
Ensure paid channel activity is tightly integrated with ABM programs, using 6sense intent signals to prioritise spend against in-market accounts.
Provide strategic direction for the ABM team, ensuring 6sense is fully leveraged for intent-based targeting, account scoring, and dynamic audience segmentation.
Oversee the Qualification Intelligence function, which uses 6sense to power conversational email programs for personalized, intent-triggered outreach.
Ensure qualification and engagement strategies are calibrated for different commercial motions: high-velocity approaches for Small Business and more considered, multi-touch programs for Mid-Market and Enterprise accounts.
Champion a unified view of account and contact data quality across all demand programs.
Lead a culture of structured experimentation across the Growth Marketing team — designing, running, and scaling tests that uncover new demand levers and optimise conversion.
Identify emerging channels, audience strategies, and media innovations that can extend reach or improve efficiency.
Translate test-and-learn outcomes into scalable playbooks that raise performance standards across all four sub-teams.
Set the analytical standard for the pillar: attribution modelling, incrementality testing, and spend efficiency analysis.
Partner with Marketing Operations, BI, and Data Engineering to build real-time reporting and predictive insight.
Ensure budget allocation is driven by data — modelling scenarios, tracking pacing, and making proactive optimisations.
Continuously refine growth strategies and prioritise investment based on data.
Lead, develop, and inspire a global team of performance marketers and analysts across four sub-teams: Paid Digital, ABM, Qualification Intelligence, and Growth Marketing.
Set clear goals and growth paths for every direct report; act as a coach and multiplier of capability across the pillar.
Build a high-performance culture rooted in accountability, analytical rigour, and shared ambition.
Manage agency, platform, and vendor relationships, holding external partners to rigorous performance standards.
Work as a close strategic partner to the VP of Integrated Demand, reporting directly into this role, and collaborate with peers leading the other two Integrated Demand pillars.
Partner closely with the VP of eCommerce to align acquisition strategy with growth outcomes.
Play an active role in the broader transformation from new acquisition to growth success, contributing to the commercial framework that connects top-of-funnel performance to retention, expansion, and lifetime value.
Collaborate with Sales, Revenue Operations, and Finance to align on pipeline goals, budget forecasting, and the definition of a qualified opportunity across SMB, Mid-Market, and Enterprise segments.
Represent the performance marketing pillar in senior leadership forums, translating data into clear commercial narratives.