Director of Performance Marketing

AnswersNow Inc • ,

19h • $163,800 - $191,100 • Remote

About The Position

AnswersNow is seeking an analytical, growth-obsessed Director of Performance Marketing to lead their paid patient acquisition engine and scale their national Direct-to-Consumer (DTC) footprint. This is a highly tactical, metrics-driven role focused on driving qualified family leads into their clinical intake funnel. The role involves strategic allocation of digital spend, management of growth marketing agencies, and deep analysis of multi-channel performance. The Director will work closely with the Marketing Business Intelligence Analyst and report directly to the Chief Commercial Officer (CCO).

Requirements

• 7+ years of digital marketing experience.
• At least 3 years specifically leading paid performance marketing (paid social and paid search) at scale.
• Proven track record of directly managing substantial digital budgets with strict accountability for CPL, CPA, and ROI.
• Expert-level hands-on experience managing campaigns inside Meta Ads Manager, Google Ads, and modern analytics suites (Google Analytics, HubSpot).
• Exceptional analytical skills with a passion for using data, cohort analysis, and multi-touch attribution to uncover optimization opportunities.
• Proven experience managing external agencies and specialized creative contractors.
• Entrepreneurial mindset with a proven ability to work independently in a fast-paced, high-growth startup environment.

Nice To Haves

• Prior experience in digital health, telehealth, or another regulated direct-to-consumer healthcare sector.
• Familiarity with ABA therapy, behavioral health delivery models, or autism services.
• Familiarity with tools such as Webflow, Peec AI, and Databricks.

Responsibilities

• Direct and optimize paid media strategy and oversight across Meta and Google, serving as the primary lead for the growth marketing agency (Lantern).
• Manage and scale paid acquisition budgets across active ad networks, including Google Ads, Meta Ads, and Reddit Ads.
• Collaborate with agencies and freelance designers to design, deploy, and rapidly iterate high-performing ad creatives, UGC (user-generated content) video campaigns, and copy tests.
• Own the end-to-end digital acquisition funnel, running experiments on landing pages to improve conversion from click to lead submission.
• Own direct accountability for patient acquisition metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), and LTV/CAC ratios.
• Manage the company website as the primary patient conversion asset, executing continuous UX, conversion rate optimization (CRO), and SEO improvements.
• Draft all annual and quarterly marketing performance plans, budgets, and spend lookbacks based strictly on acquisition efficiency and channel ROI.
• Present campaign performance data, lead volume, and CAC trends directly to the CCO and other executive leaders.
• Partner with the Marketing Business Intelligence Analyst to ensure clean attribution modeling and integrate ad network data into the AnswersNow Lead Tracker.
• Oversee Generative Engine Optimization (GEO) and local search strategies to capture high-intent local parent traffic.
• Collaborate with the social media contractor to ensure organic social content, clinician spotlights, and SEO blog development align with paid media acquisition campaigns.

Benefits

• $163,800- $191,100 annual salary + 10% Variable Pay
• Performance-based variable compensation tied to individual, team, and/or company growth.
• Fully remote – work from anywhere in the U.S.
• Flexible hours with an async-friendly team culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed