Performance Marketer - B2B SaaS

We Are Rosie • Rock Hill, SC

20h • $50 - $55 • Remote

About The Position

This is a hands-on, paid-media-only role focused on driving qualified prospects into the pipeline for ACE, a new SaaS data platform from Insignia Group. The role involves taking over and improving the existing Google Ads campaign, and quickly building out new channels to reach a niche B2B audience. The initial focus for the first 4-6 weeks will be on fast setup and testing, followed by optimizing successful channels. The goal is to improve targeting to reach decision-makers by job title, company, and intent, leading to higher quality leads.

Requirements

• Proven experience running paid media for B2B, ideally SaaS or a niche, hard-to-reach audience.
• Strong hands-on skills in Google Ads and LinkedIn Ads.
• Interest and experience in testing newer platforms like Reddit and ChatGPT Ads.
• Comfort working on your own with little oversight, in a lean team where you own the paid media function.
• Bandwidth for a consistent 10 hrs/week starting right away.

Nice To Haves

• Experience with automotive OEMs, dealer groups, or automotive tech companies (for example, Cox Automotive-style platforms).
• Experience marketing a data or API product.

Responsibilities

• Take over the live Google Ads campaign and make quick improvements, while keeping new channel testing as the main priority.
• Set up, launch, and manage paid campaigns on LinkedIn, plus test emerging channels such as Reddit Ads and ChatGPT Ads.
• Build targeting around OEM and digital retail decision-makers.
• Track performance, optimize toward lead quality (not just volume), and report on what's working.
• Partner with Whitney, the marketing manager, and an in-house creative team that handles visual ad assets.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed