Performance Marketer (Paid Ads + Creative)

Soda Data • New York, NY

8d • Remote

About The Position

Soda is seeking a Performance Marketer to own paid acquisition end-to-end. This role involves not just managing campaigns but also creating the ad copy, static visuals, videos, and landing pages. You will be responsible for the entire process from ad creation to budget ownership and performance analysis. The ideal candidate will have experience running B2B paid acquisition for a lesser-known technical company, understanding the nuances of different platforms and the impact of creative on performance. You will join the Growth team and report to a co-founder.

Requirements

• Experience running enterprise B2B paid acquisition at a startup or growth-stage technical company (data, infrastructure, developer tools, security, or observability).
• Proven experience in running paid acquisition for a company with limited brand recognition and a budget that requires efficient spending.
• Obsessed with experimentation, with a track record of running numerous tests and learning from both successes and failures.
• Experience creating ad creative (copy, static, video, landing pages) personally.
• Proficiency in using AI tools to produce and iterate creative at scale.
• Experience owning a budget, having spend authority, and hitting performance targets.
• Sufficient technical skills for unblocking tasks, including landing pages, tracking, conversion APIs, UTMs, and CRM.
• Data fluency to effectively communicate with data engineers and CDOs.
• Clear written English skills for creating effective ad copy and communication.

Nice To Haves

• Experience in data quality, data management, or data observability.
• Experience building attribution models in addition to running ads.
• Founder or first-marketer background, having built a function from scratch.
• Experience as the first paid hire at a company and building the function.

Responsibilities

• Own paid acquisition end to end across platforms like LinkedIn, Meta, Google, Reddit, ChatGPT, and X.
• Create ad creative, including copy, static images, video, and landing pages, leveraging AI for variant generation.
• Implement a rigorous testing cadence: hypothesis, ship, analyze, and kill underperforming campaigns.
• Manage the budget and be accountable for pipeline and qualified meetings, not just impressions.
• Collaborate with founders, customer engineers, and customers to align messaging with market needs.
• Remove bottlenecks and make impactful decisions with full autonomy.

Benefits

• Compensation: $120,000-$130,000 / €110,000-€120,000 per year + equity (same band regardless of location).
• Fully remote (US or EU-based).
• Access to tokens for frontier AI models.
• Real budget and ownership with no micromanagement.
• International culture with colleagues in 12+ countries.
• Local equivalent of PTO, retirement, and medical cover.
• Full autonomy to make impactful decisions.
• Flexible hours.
• Opportunity to build a paid function from the ground up.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed