Performance Marketer (Paid Ads + Creative)

Soda Data•San Francisco, CA

9d•$120,000 - $130,000•Remote

About The Position

Soda is seeking a Performance Marketer to own paid acquisition end-to-end. This role involves writing ad copy, creating assets (static, video, landing pages), managing the budget, and analyzing performance data to optimize campaigns. The ideal candidate will have experience running B2B paid ads at a startup or growth-stage technical company, with a proven ability to create compelling creative and manage budgets effectively. This is a hands-on role for someone who thrives in a fast-paced, experimental environment and is comfortable working autonomously.

Requirements

Experience running enterprise B2B paid ads at a startup or growth-stage technical company.
Proven ability to create ad creative (copy, static, video, landing pages) yourself.
Experience managing budgets and hitting performance targets.
Experimentation-driven approach with a focus on a high volume of tests.
Proficiency in using AI tools for creative production and iteration.
Technical skills including landing pages, tracking, conversion APIs, UTMs, and CRM.
Data fluency sufficient to engage with data engineers and CDOs.
Excellent written English communication skills.
Experience with platforms like LinkedIn, Meta, Google, Reddit, ChatGPT, and X.
Ability to work autonomously and without micromanagement.

Nice To Haves

Specific experience in data quality, data management, or data observability.
Experience building attribution models.
Background as a founder or first marketer in a company.
Experience as the first paid hire, building the function from scratch.

Responsibilities

Own paid acquisition end to end across various platforms including LinkedIn, Meta, Google, Reddit, ChatGPT, and X.
Create all ad creative, including copy, static images, video, and landing pages, leveraging AI for iteration.
Implement a rigorous testing cadence, including hypothesis generation, execution, analysis, and termination of underperforming tests.
Manage the paid acquisition budget and be accountable for pipeline and qualified meetings generated.
Collaborate with founders, customer engineers, and customers to refine market messaging.
Utilize frontier AI models for creative production and iteration.
Demonstrate spend authority and achieve performance targets.
Independently manage landing pages, tracking, conversion APIs, UTMs, and CRM interactions.
Communicate effectively with data engineers and CDOs, demonstrating data fluency.
Write clear and concise ad copy and marketing materials.