Performance Manager I , WFM Owned & Influencer

Amazonβ€’Austin, TX
β€’Onsite

About The Position

This role is the analytical engine of Whole Foods Market's social and influencer program, owning our reporting infrastructure and translating complex data into clear, actionable insights. The Performance Manager will build and maintain our reporting platform, lead monthly performance reporting, and serve as the strategic bridge between data and creative, helping the team understand what's working, what's not, and how to evolve our content approach accordingly. A strong analytical thinker with a storyteller's instinct, this person turns numbers into narratives that drive decisions.

Requirements

  • 5+ years of professional non-internship marketing experience
  • Experience managing reporting and analysis
  • Experience providing and effectively communicating strategic and tactical recommendations based on data

Nice To Haves

  • Experience with marketing analytics
  • Knowledge of data visualization tools such as Quick Sight, Tableau, Power BI or other BI packages
  • Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
  • Grocery, food, or lifestyle category experience
  • Familiarity with video performance metrics across TikTok, Instagram Reels, and YouTube

Responsibilities

  • Own and manage WFM's social and influencer reporting platform end-to-end, ensuring data integrity, accessibility, and scalability across the team.
  • Lead the development and delivery of monthly performance reports, synthesizing data across platforms and programs into clear executive-ready summaries.
  • Translate video view data and content performance metrics into actionable recommendations that inform and evolve our creative strategy across Instagram, TikTok, and YouTube.
  • Build compelling data narratives that connect performance trends to business outcomes, helping stakeholders understand the "so what" behind the numbers.
  • Collaborate with the Influencer, Community, and Content teams to ensure reporting frameworks reflect program goals and surface insights that drive strategy.

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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