Community Specialist I , WFM Owned & Influencer

Amazon • Austin, TX

1d • Onsite

About The Position

This role is the daily heartbeat of Whole Foods Market on social, owning our brand voice on social, and bringing it to life through real-time customer engagement, content publishing, and user-generated content strategy. This person will manage all posting across our social platforms, engage authentically with our community, and surface and amplify the best UGC to fuel our content engine. A strong writer with a sharp editorial eye, this person ensures every word we publish sounds unmistakably like Whole Foods. This person is a strong collaborator, able to work cross-functionally with team members who oversee WFM brand voice on other channels.

Requirements

• 2+ years of professional non-internship marketing experience
• Experience managing content development, and campaigns
• Experience in brand identity and voice development

Nice To Haves

• Experience managing or working within cross-functional marketing and creative teams
• Experience with social media management and scheduling platforms (e.g., Sprinklr, Sprout Social)
• Familiarity with UGC rights management and content amplification workflows
• Grocery, food, or lifestyle category experience
• Knowledge of platform-specific best practices across Instagram, TikTok, and YouTube

Responsibilities

• Serve as the voice of Whole Foods Market on social, engaging with customers in real time across Instagram, TikTok, and YouTube in a way that is on-brand, authentic, and community-first.
• Own daily posting across all social platforms, managing scheduling, copy, and coordination with the broader content team to ensure timely, high-quality publishing.
• Identify, curate, and amplify user-generated content that reflects the Whole Foods community, managing permissions and building a robust UGC library.
• Write and review copy across social touchpoints, maintaining a consistent, distinctive brand voice that is warm, food-forward, and culturally relevant.
• Work cross functionally to ensure alignment of Brand Voice on social with other channels.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed