Performance Intelligence Strategist, Chevy

GM • Warren, MI

4d • Remote

About The Position

The Performance Intelligence Strategist, Chevy is a blended strategy, analytics, and storytelling role on GM Marketing’s Performance Marketing Strategy & Business Intelligence team. The team integrates complex business, marketing, media, website, audience, funnel, inventory, pricing, incentive, demand, competitive, and marketplace data to explain performance, identify opportunities, and develop executive-ready narratives that support action. The strategist leads complex analyses and workstreams, translating detailed findings into clear insights for marketing leaders and cross-functional partners.

The role assesses marketing performance across channels and business conditions, conducts root-cause analysis, validates data and measurement approaches, and builds models and frameworks for planning and investment decisions. It also develops strategic recommendations and presentations for senior audiences, works directly with data using Excel and other analytical and visualization tools, and collaborates across internal teams and agencies to improve performance measurement and decision-making.

Requirements

• Bachelor’s degree required.
• At least 5 years of experience in marketing strategy, performance marketing, analytics, marketing intelligence, management consulting, or a related discipline.
• Ability to personally lead complex analyses, work hands-on with data in Excel or similar analytical tools, and translate findings into strategic recommendations.
• Advanced Excel skills, including complex formulas, pivots, data manipulation, model building, scenario analysis, and quality assurance.
• Experience using dashboards and visualization tools while remaining directly engaged with granular source data.
• Strong analytical problem-solving skills, including source reconciliation, assumption testing, performance decomposition, and multi-level root-cause analysis.
• Working knowledge of paid media, SEO, CRM, websites, audience planning, funnel optimization, marketing measurement, and test-and-learn practices.
• Excellent written, verbal, presentation, and data-storytelling skills, including experience communicating with senior leaders.
• Proven ability to influence cross-functional partners and manage multiple high-priority workstreams.
• Applicants must not require GM immigration sponsorship now or in the future.

Nice To Haves

• Eligibility for relocation benefits under company policy.

Responsibilities

• Integrate media and marketing data with business data to create a connected view of GM’s marketing performance.
• Analyze performance across channels, campaigns, audiences, creative, geographies, nameplates, funnel stages, inventory conditions, offers, and time periods.
• Conduct root-cause analysis to explain performance drivers, anomalies, risks, and opportunities.
• Reconcile data sources, validate definitions and methodologies, pressure-test assumptions, and communicate limitations.
• Build analytical models and frameworks for scenario planning, forecasting, prioritization, and investment decisions.
• Translate complex analyses into concise, executive-ready narratives explaining what happened, why it happened, implications, and possible actions.
• Connect marketing findings to broader brand, customer, commercial, and enterprise priorities.
• Develop presentations, performance narratives, and decision frameworks for senior marketing and cross-functional audiences.
• Provide recommendations that clarify implications, tradeoffs, risks, and expected outcomes.
• Build and maintain Excel models and use existing dashboards, scorecards, reconciliations, and diagnostic views while investigating underlying data.
• Perform hands-on analysis using advanced Excel and relevant analytics and visualization tools.
• Assess data quality, source consistency, metric definitions, and measurement approaches before drawing conclusions.
• Partner with analytics, data science, technology, and agency teams to scope customer-specific or bespoke analytics that are not available in existing raw data or dashboards.
• Develop repeatable approaches that improve analytical rigor, transparency, speed, and decision usefulness.
• Assess performance across paid media, SEO, CRM, marketing intelligence, website optimization, audience planning, and funnel optimization.
• Connect channel indicators to customer behaviors, commercial outcomes, and marketplace conditions.
• Identify opportunities to improve audience strategy, media effectiveness, website experiences, lead progression, conversion, retention, and overall funnel performance.
• Partner with Marketing, Media, CRM, Digital, Sales, Finance, Research, Data Science, Technology, agencies, and other business functions.
• Ask constructive questions, respectfully challenge assumptions, and promote fact-based decision-making.
• Navigate ambiguity, competing perspectives, and incomplete information while maintaining analytical integrity and momentum.
• Build trusted relationships and drive alignment without relying solely on formal authority.

Benefits

• Medical benefits
• Dental benefits
• Vision benefits
• Health Savings Account
• Flexible Spending Accounts
• Retirement savings plan
• Sickness and accident benefits
• Life insurance
• Paid vacation and holidays
• Tuition assistance programs
• Employee assistance program
• GM vehicle discounts
• Incentive pay program with payouts based on company performance, job level, and individual performance
• Relocation benefits for candidates who qualify under company policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level