Anthropologie Performance Influencer Coordinator

Urban Outfitters • Philadelphia, PA

5d

About The Position

Anthropologie seeks a digital marketing professional to develop and execute Performance Influencer marketing activation strategies for Anthropologie Group brands: Anthropologie, Anthro Living, AnthroWeddings, and Terrain. The role is highly cross-functional, requiring teamwork, innovation, analysis, and strategic thinking. The coordinator will execute within influencer marketing channels and help develop strategies to grow influencer presence while connecting the brands’ mission and product assortment with customers. The position collaborates with paid digital channels, creative and merchandising leads, and ad tech stakeholders to align channel and business growth goals. Curiosity, ownership, clear communication, and a willingness to test, learn, and evolve strategies are important.

Requirements

• Experience analyzing data, drawing conclusions, and creating presentations that show performance trends.
• Proven relationship-building, communication, and negotiation skills.
• Strong project management skills, attention to detail, and work ethic.
• Familiarity with web analytics.
• Strong analytical, planning, and multitasking skills to achieve business objectives.
• A keen marketing sense to maximize resonance with target audiences.
• Strong communication and relationship-building skills.
• Curiosity and the ability to translate complex analyses into concise recommendations and marketing initiatives.
• Collaborative, team-first attitude and a positive, problem-solving approach.

Nice To Haves

• Experience in performance marketing, including affiliate, content, or influencer marketing.
• Familiarity with affiliate and influencer platforms such as ShopMy, LTK, Rakuten, CJ, Impact, and Pepperjam.
• Agency or consulting experience.

Responsibilities

• Support the Performance Influencer Associate Manager and team in collaborating with creative, merchandising, brand marketing, and analytics teams to incorporate business vision into campaigns.
• Oversee daily social monitoring and tracking to optimize channel performance, using data insights to identify solutions and improve future campaign efficiency.
• Identify and curate influencer lists aligned with key messaging, brand aesthetic, campaign goals, and influencer strategy.
• Support creation of monthly recaps and campaign briefs, documenting campaign outcomes.
• Facilitate paid and gifted influencer partnerships from initial outreach through execution, supporting collaboration and relationship building.
• Contribute to team projects and initiatives and support other ad hoc requests for the Performance Influencer Team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off
• Employee discounts
• Retirement savings

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed