Performance Creative Strategist / Graphic, Video & AI Designer

Direct Meds LLC

2d•$100,000 - $140,000•Remote

About The Position

We're hiring a Performance Creative Strategist / Graphic, Video & AI Designer who can produce a high volume of winning ad creative, fast. This is a performance marketing role, not a traditional design or social media job. You'll own the creative engine behind our paid acquisition across multiple products. That means coming up with the angles and building the ads yourself: statics, video, UGC-style edits, and variations. You'll use AI and modern creative tools to ship a lot of work each week without losing the strategy behind it. This is a senior level position. We are looking for experience and performance.

Requirements

A portfolio of performance creative work (required, see How to Apply)
Proven ability to produce high volumes of ad creative on tight timelines
Hands-on skill with AI image, video, and copy tools, plus the judgment to know when the output is actually good
Experience in DTC health, wellness, telehealth, supplements, beauty, nutra, or a similar direct-response category
Experience with concepts that have spent $100K+/month
A track record of ads that drove actual paid acquisition, not just attractive content
A strong understanding of Meta buying and how creative volume and diversity affect scaling
Strong copywriting instincts and excellent visual design skills
Experience turning customer research, reviews, competitor ads, and offer insights into winning concepts
The ability to run a creative pod without constant founder hand-holding
Self-motivation: you find opportunities and act on them without waiting for direction
You are a master of Meta, Tiktok, Youtube, Reddit, Native AD creation and strategy
Meta creative strategy and awareness levels
Hooks, leads, mechanisms, and belief shifts
UGC, statics, VSLs, advertorials, PDPs, and presells
How to break down winning ads and find the pattern underneath
How to read performance data, spot winners, and iterate quickly
How to brief editors and designers when a project needs more hands
Do not apply if: You don't have a portfolio of performance creative
Do not apply if: You can plan strategy but can't produce creative yourself
Do not apply if: You need days to deliver a single ad
Do not apply if: You only manage campaigns but don't understand creative strategy
Do not apply if: You need the CMO to tell you every angle
Do not apply if: You've never worked within a real paid-social feedback loop
Do not apply if: Your experience is primarily organic/social content
Do not apply if: You're primarily a brand designer without direct-response experience
Do not apply if: You're an agency trying to sell services
Do not apply if: You need hand holding: At Direct Meds - You get creative freedom. You produce results.
A reliable personal laptop or desktop computer.
High-speed internet connection.

Nice To Haves

AI image, video, and copy generation tools
Adobe Creative Suite (Photoshop, Premiere, After Effects) and/or CapCut
Meta Ads Manager and Meta Ad Library
TikTok Creative Center
Google / YouTube and Reddit
Triple Whale

Responsibilities

Develop 10–20+ new concepts and angles across 4–8+ products
Produce 80+ finished, launch-ready ad assets across statics, video, and variations
Turn one winning concept into many iterations: new hooks, headlines, formats, sizes, personas, and offers
Go from idea to launch-ready creative in hours, not days
Keep quality, brand standards, and compliance consistent at that pace
Building and shipping a high weekly volume of static and video ads across multiple products
Using AI and other creative tools to multiply output without losing strategic thinking
Rapidly iterating winners into new hooks, formats, sizes, angles, and page concepts
Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
Working directly with media buyers to analyze performance and set testing priorities
Killing weak ideas quickly when the data says to
Creating concepts for advertorials, listicles, PDPs, and ad VSLs, and matching angles to the right landing page and offer
Briefing video editors and other creative resources
Writing larger production briefs, including scripts, budgets, production details, and creative direction
Keeping an organized creative library and naming system so the team can track what was tested and why