Social Video, Jr. Creative Strategist

Snowball
•$75,000 - $95,000•Remote

About The Position

We are scaling the best YouTube agency in the world, helping the world's biggest brands crack the code on YouTube and make content that people actually want to watch at scale. We lead YouTube creative and content programming as a strategic channel, staffing and training in-house YouTube teams for clients, and building long-form and short-form storytelling systems designed to compound over time. We don't screen for pedigree or platform experience, but evaluate individual superpowers, high agency, curiosity, learning velocity, and the ability to do exceptional work. We have a flat culture and believe a good idea can come from anywhere. For this role, we are less interested in whether you've already held the title "Creative Strategist" and more interested in how quickly you learn, how deeply you think about content, and whether you're the kind of person who sees something that needs to get done and makes it happen.

Requirements

  • Crazy curious. You naturally ask why something works, why people pay attention, why one intro performs better than another, or why an audience behaves the way it does.
  • A fast learner. You can absorb a new framework, apply feedback quickly
  • Recent graduate, someone with a year or two of agency or media experience, a creator looking to move into strategy, or someone coming from a completely different creative or analytical background.
  • High agency

Nice To Haves

  • Obsessed with content, audience attention, and understanding why people watch what they watch.

Responsibilities

  • Watch and analyze long-form YouTube content to identify the strongest opportunities for short-form cutdowns
  • Determine which moments, narratives, hooks, and ideas are most likely to earn attention in a short-form environment
  • Turn those opportunities into clear, actionable creative briefs for editors
  • Provide direction around structure, hooks, pacing, storytelling, framing, and short-form optimization
  • Review editor cuts and give thoughtful, specific feedback through multiple rounds of revisions
  • Own cutdowns from initial concept through near-final approval
  • Develop enough strategic judgment over time to independently run the cutdown process for individual clients
  • Research short-form trends, formats, creators, competitors, and emerging audience behaviors
  • Source relevant examples and references to inspire client work
  • Study why certain pieces of content earn attention and translate those insights into actionable creative decisions
  • Support the development of original short-form content strategies
  • Contribute ideas for how brands can grow attention organically across social platforms
  • Gradually take on broader creative strategy and original content development as you grow in the role
  • Manage your assignments and creative workflows in Asana
  • Coordinate with editors and creators to keep work moving
  • Track deliverables, timelines, revisions, and outstanding feedback
  • Follow up proactively when something is at risk of slipping
  • Make sure briefs, edits, feedback, and final deliverables are organized and accounted for
  • Take ownership of the work rather than waiting for someone else to tell you what needs attention

Benefits

  • Health & vision benefits
  • 401(k) for eligible US employees
  • Direct mentorship from Snowball's senior creative strategy team
  • Significant opportunity to grow into broader creative strategy, research, and client ownership
  • Ground-floor opportunity at a fast-growing company
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