PCP/Endo Business Specialist - New Orleans, LA

Boehringer Ingelheim•New Orleans, LA

About The Position

The PCP/Endo Business Specialist develops and implements plans to maximize net sales of Boehringer Ingelheim (BIPI) and co-promoted diabetes products in alignment with commercial leadership direction and company guidelines, policies, and directives. The role works with targeted healthcare providers and community hospitals and may also support teaching, federal, and military hospitals; managed healthcare facilities; group purchasing organizations; and integrated delivery networks. The specialist applies product knowledge and selling skills to influence healthcare professionals, executes brand strategies, and coordinates customer engagement across personal and non-personal channels. The role develops customer relationships and networks, supports payer and formulary access discussions, collaborates with managed care and other customer-facing teams, and works with speakers and advocates. It also analyzes territory information and local market conditions, allocates resources, manages programs and budgets, maintains customer and account records, and completes administrative and sales training requirements. The position requires compliance with applicable regulations and company policies, high ethical and professional standards, and the ability to deliver accurate, compliant product and disease information to physicians. It involves daily travel throughout the territory, periodic overnight travel, and at least 40 hours per week, with morning and evening flexibility to accommodate physician schedules and speaker programs. The employee must be able to conduct customer engagements and presentations both in person and remotely. The role requires eligibility and authorization under applicable U.S. Export Laws.

Requirements

  • At least two years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent experience.
  • History of successful performance.
  • Meets expectations for the key competencies required for the role.
  • Proficiency in Excel, Word, Outlook, and database applications.
  • Ability to travel, potentially including overnight travel.
  • Residence within the territory or willingness to relocate, subject to exceptions granted by senior sales leadership.
  • Valid driver's license and an acceptable driving record.
  • Authorization and ability to drive a company-leased vehicle or authorized rental vehicle.
  • Ability to work at least 40 hours per week and flex morning and evening schedules as needed; able to function in a self-directed work environment.
  • Ability to learn and retain complex material, pass tests demonstrating product and disease knowledge, and communicate that content clearly, accurately, and compliantly to physicians.
  • Ability to work with diverse groups, medical practitioners, business partners, and internal and external customers, and to manage stress and conflict in a competitive environment.
  • Comfort with new environments and adverse conditions.
  • Ability to engage customers remotely via video conferencing and deliver compliant presentations using video, phone, and digital media.
  • Must be eligible and authorized under applicable U.S. Export Laws to be employed by the company and receive technology required for the position.

Nice To Haves

  • Bachelor's degree from an accredited institution is preferred.
  • Experience in the diabetes therapeutic area is preferred.
  • For the Executive PCP/Endo Business Specialist level: at least five years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent experience.

Responsibilities

  • Develop and implement a territory plan to maximize net sales of BIPI and co-promoted diabetes products in line with company direction, guidelines, policies, and directives.
  • Use product knowledge and selling skills to influence targeted healthcare professionals to support promoted diabetes products.
  • Execute brand strategies and deliver company sales and marketing messages appropriately to customers.
  • Coordinate and maintain effective communication and cooperation with co-promotion partners and BIPI employees.
  • Prepare pre-call plans, build discussions around customer needs and opportunities, follow up with customers, and foster trust and customer networks.
  • Use BIPI sales training techniques to facilitate customer decision-making.
  • Engage healthcare providers through personal and non-personal channels according to customer preferences.
  • Discuss payer environments, co-pays, and formulary access with customers; work with Managed Care Area Managers to support products on MCO formularies and pull through MCO decisions.
  • Deliver the continuation-of-care model, including discharge protocols, treatment algorithms, and disease management.
  • Analyze qualitative and quantitative territory information and local market conditions to optimize territory plans and customer calls.
  • Plan and adjust allocation of resources, including samples, co-pay cards, speaker-program funds, and in-office meal funds.
  • Use supporting analysis tools to plan activities, report and monitor resource utilization, and maintain account and customer records.
  • Complete administrative responsibilities and all required sales training.
  • Identify thought leaders, innovators, and advocates; work with trained speakers; provide feedback and follow-up; and develop speakers and advocates.
  • Manage speaker programs and budgets within applicable standards.
  • Collaborate with customer-facing roles, including account and medical teams, to meet customer needs and sales objectives, including through account ownership transitions.
  • Conduct company business in accordance with applicable regulations and company policies; promptly report observed violations.
  • Maintain high ethical and professional standards in business interactions.
  • Conduct daily travel within the territory and periodic overnight travel for training and meetings.
  • Deliver clear, accurate, and compliant customer presentations in person and remotely using video, phone, and digital media.
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