Partnerships and Marketing Manager

MN Vikings Football•Eagan, MN

8h•$65,000 - $70,000•Onsite

About The Position

MV Ventures (“MVV”) is seeking a Partnerships and Marketing Manager to support the brand partnerships, marketing, and revenue generating functions of the organization. While primarily focused on service, activation and relationship management, this position will also support sales and other revenue generating efforts and take on additional projects for the marketing/programming department. This position is crucial in building and maintaining long-term, trusting relationships with corporate partners across the real estate and event entities at Viking Lakes, as well as managing various elements of marketing for the Viking Lakes campus, events and programming. Additionally, this individual will lead partnership initiatives on event days, regional marketing events, and special joint venture projects with other stakeholders and entities. This will require an enthusiastic and pragmatic candidate who has a passion for partnerships, marketing and project management with the ability to be organized and detail oriented. The ideal candidate will have experience executing marketing partnerships and marketing related activities in an agency, sports team, event or entertainment property, brand, mixed use real estate, or other similar environment.

Requirements

BA/BS degree in Marketing, Business Administration, or a relevant field
5+ years of experience in partnership marketing and business development, with a focus in either sponsorship activation, client services, or marketing
Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization, including executive and C-level
Ability to demonstrate experience in two or more of the following areas: consumer marketing, sponsorships, event marketing/ticket sales, brand strategy, organic social media, paid social media, SEO, real estate marketing
Understanding of modern marketing concepts, strategies and best practices
Proven ability to deliver client-focused solutions to customer needs
Strong project management skills, and ability to juggle multiple projects while maintaining attention to detail
Excellent listening, negotiation, and presentation abilities
Strong verbal and written communication skills
Ability to seamlessly shift between strategic thinking and hands on execution
Strong project management skills, with the ability to manage multiple initiatives simultaneously
Detail-oriented, strong organizational skills, and ability to work in a collaborative team
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization and related entities
Highly creative and innovative thinker, with a keen eye for detail
Readiness to take on any task to ensure the success of a project
Ability to take innovative approaches to improve processes and solve problems
Display and promote best in class conduct and behavior consistent with organizational standards
Ability to excel in a culture of high expectations that rewards results, process improvement, fact-based decision making, and ongoing personal development

Nice To Haves

Experience with CRM software (e.g., Salesforce) and PowerPoint preferred
Real estate (residential and/or commercial)
B2B sales and marketing
Brand partnerships/sponsorship activation
Event programming
Content production
Understanding of SEO, lead attribution, and ROI
Experience managing agencies and vendors
Communications/public relations
Experience implementing AI within marketing initiatives
Familiarity with residential platforms, including the ILS sites Apartments.com and Zillow
Demonstrate flexibility in scheduling, including the ability to work extended hours during events, weekends and holidays

Responsibilities

Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for corporate partners across all MVV properties
Work with stakeholders in developing creative platforms and engagement activations, ensuring alignment with partner goals, objectives, and KPIs
Support the sales process through the development of pitch decks and lead internal processes to define sponsorable assets for Viking Lakes events and other initiatives
Collaborate with cross-functional internal teams to execute partner deliverables
Build and maintain strong, long-lasting partner relationships at an executive level
Develop trusted advisor relationships with key account stakeholders
Manage all assigned partnership deliverables, ensuring quality standards and meeting client expectations
Collaborate with sales team for retention, upsell opportunities, contract amendments, and extensions
Develop partner recaps and track key account metrics against partnership goals (e.g., brand awareness, traffic drivers, lead generation)
Communicate the progress of marketing initiatives to internal and external stakeholders
Develop new business opportunities with existing clients and identify areas for improvement to meet sales and activation goals
Collaborate with the sales team to identify and grow opportunities
Prepare comprehensive reports on account activity, growth, and renewal risk assessments
Manage the internal review and approval process for partners/sponsors of third-party events (i.e. Premiere League Lacrosse, Minnesota Aurora, etc.) to ensure compliance with contractual agreements
Manage marketing related collaboration with stakeholders from related entities and campus partners (Minnesota Vikings, Omni Viking Lakes Hotel, city/regional partners, real estate tenants, etc.)
Analyze market trends and consumer insights to identify new opportunities for growth and innovation
In conjunction with the residential teams, coordinate and manage advertising and programming budgets for all Minnesota properties with the goal of driving visibility and traffic
Influencer management
Brand campaign management
Ensure external partners adhere to Viking Lakes style guide and brand standards
Coordination of social media accounts, including shared responsibility for posting, content calendar and creative development
Shared responsibility for implementation of paid advertising budgets
Other marketing related responsibilities as determined by the Marketing Director