Partner Program Manager

Sonar • Austin, TX

9h

About The Position

As our Partner Program Manager, you will be the architect and operator of the ecosystem that scales our reach. We need someone who understands the partner journey and can build a value-based program that rewards technical excellence, brand awareness, community contribution, and services depth as much as it rewards revenue. You will design the incentives, manage the infrastructure (PRM), and ensure our partners ranging from boutique DevSecOps VAR’s to Global SIs and Distribution have a frictionless experience.

Requirements

• 5+ years in Channel/Partner Program Management within the SaaS vendor.
• Experience with Developer Tools space (e.g., Cloud, DevOps, Security, or Data) is an advantage.
• Comfortably navigate Sonar's internal ecosystem and collaborate with key stakeholders to guarantee company-wide participation in the program.
• Proficiency with Salesforce and PRM tools (e.g., Impartner, Channel Mechanics Allbound, etc).
• Confidently presenting and articulating the Partner Program to essential partners, and offering necessary support.

Nice To Haves

• Experience building or managing a value-based loyalty/incentive system is a massive plus.

Responsibilities

• Architect and maintain our tiered partner program, transitioning from traditional volume-based metrics to a value-added system (rewarding certifications, lead-gen, and technical mastery).
• Collaborate with the Enablement team and Engineering/Services teams to create technical and sales onboarding paths, service creation, and certification tracks.
• Design and manage referral fees, co-marketing funds (MDF), and performance-based rebates that align with our strategic goals.
• Own the Partner Relationship Management (PRM) platform. Automate the "value" tracking, deal registration, and tier advancement processes to ensure a "self-service" feel for partners.
• Partner with Product Marketing to create "Partner-in-a-Box" kits, ensuring partners can articulate our technical value proposition to their clients.
• Define and track KPIs such as Partner-Sourced Revenue, Partner-Influenced ACV, and the "technical health" of our partner base.
• Create, Own and Manage sales and technical incentives to drive focused technology and GTM offerings.

Benefits

• We value diversity, equity, and inclusion
• We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best.
• We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
• All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date.
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed