Partner Program Manager

Sonar • Austin, TX

2d

About The Position

Sonar is seeking a Partner Program Manager to architect and operate an ecosystem that scales their reach. This role requires an individual who understands the partner journey and can build a value-based program that rewards technical excellence, brand awareness, community contribution, and services depth, as well as revenue. The Partner Program Manager will design incentives, manage the Partner Relationship Management (PRM) infrastructure, and ensure a frictionless experience for partners ranging from boutique DevSecOps VARs to Global SIs and Distribution.

Requirements

• 5+ years in Channel/Partner Program Management within a SaaS vendor.
• Comfortably navigate Sonar's internal ecosystem and collaborate with key stakeholders to guarantee company-wide participation in the program.
• Proficiency with Salesforce and PRM tools (e.g., Impartner, Channel Mechanics Allbound, etc.).
• Confidently present and articulate the Partner Program to essential partners, and offer necessary support.

Nice To Haves

• Experience with the Developer Tools space (e.g., Cloud, DevOps, Security, or Data).
• Experience building or managing a value-based loyalty/incentive system.

Responsibilities

• Architect and maintain a tiered partner program, transitioning from traditional volume-based metrics to a value-added system that rewards certifications, lead generation, and technical mastery.
• Collaborate with the Enablement team and Engineering/Services teams to create technical and sales onboarding paths, service creation, and certification tracks.
• Design and manage referral fees, co-marketing funds (MDF), and performance-based rebates that align with strategic goals.
• Own the Partner Relationship Management (PRM) platform, automating value tracking, deal registration, and tier advancement processes for a self-service partner experience.
• Partner with Product Marketing to create 'Partner-in-a-Box' kits to enable partners to articulate Sonar's technical value proposition to their clients.
• Define and track KPIs such as Partner-Sourced Revenue, Partner-Influenced ACV, and the 'technical health' of the partner base.
• Create, own, and manage sales and technical incentives to drive focused technology and Go-To-Market offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed