Partner Marketing, New Verticals

Flex•New York, NY

3h•Hybrid

About The Position

Flex is building out its New Verticals partner marketing function to support Control Center and emerging product lines beyond Core Rent. This is an early, high-impact role — you will be one of the first dedicated partner marketers supporting New Verticals, working directly with a small team and reporting to the VP of Partner Marketing. You'll own programs, partner enablement, and co-marketing execution to help new verticals grow their PMC footprint and drive adoption. This role is open immediately and is ideal for a builder: someone energized by ambiguity, comfortable without a playbook, and excited to define what great partner marketing looks like at the ground floor.

Requirements

3-5 years in B2B partner marketing, channel marketing, or field marketing — ideally at a growth-stage technology company
Proven experience building co-marketing programs with external partners, including asset creation, joint campaigns, and measurement
Hands-on experience with marketing automation platforms (HubSpot, Marketo, or equivalent) — you are comfortable building and optimizing campaigns yourself
Working proficiency with Salesforce CRM — you know how to tag campaigns, pull reports, and use data to tell a story
Track record of attributing marketing activity to revenue or pipeline outcomes — you care about whether programs actually work
Comfort operating in a startup or early-function environment — you've built things from scratch and know what that requires
Strong written communicator — you can write a concise partner brief, a compelling email, and a crisp executive summary
Curiosity about the competitive landscape — you research how the market works, synthesize partner feedback, and translate insights into smarter program decisions

Responsibilities

Build and execute co-marketing programs with New Verticals PMC partners — from program design through asset production and distribution
Develop partner enablement materials (pitch decks, one-pagers, training content) that help PMC sales and operations teams drive resident adoption
Coordinate with the Events Marketing Manager on partner-facing events, including pre/post-event communications and follow-up programs
Own and maintain the partner marketing calendar for New Verticals, ensuring programs are tracked, measured, and reported against goals
Build relationships with marketing contacts at PMC partners to surface co-marketing opportunities and deepen engagement
Work cross-functionally with the New Verticals revenue team and Flex product teams to align on partner messaging and launch timing
Instrument programs with UTMs, tracking links, and CRM tagging in Salesforce so results are attributable — not anecdotal
Identify and test MSP (management software platform) co-marketing relationships as a new channel for Flex