Events Marketing Manager, New Verticals

Flex•San Francisco, CA

3h•Hybrid

About The Position

Flex is investing in events as a primary channel for building brand awareness and deepening PMC relationships in its New Verticals. This is a greenfield events function: Flex is shifting from sponsoring large industry trade shows to producing its own high-quality, bespoke events — executive roundtables, anchor vertical events, and resident-facing activations at target properties. As the Events Marketing Manager for New Verticals, you will design and execute this events strategy from the ground up. You'll work closely with the New Verticals revenue team, the VP of Partner Marketing, and cross-functional stakeholders to build a repeatable events playbook that generates pipeline, accelerates relationships, and builds Flex's brand in new markets.

Requirements

3-5 years in B2B event marketing, field marketing, or demand generation — experience producing both intimate executive events and larger conferences
Proven track record running high-touch executive events from soup to nuts: venue, speakers, agenda, logistics, and measurement
Budget management experience — you're comfortable owning a P&L for events and making smart tradeoffs
Experience attributing event investment to pipeline or revenue outcomes — you can answer the question “was it worth it?” from any stakeholder with data
Working knowledge of Salesforce and HubSpot for campaign tracking, attendee lists, and post-event follow-up workflows
Comfort with marketing automation tools for event communications, invitations, and nurture sequences
A builder's mindset — you've stood up events programs at early-stage companies or within new functions and can work without a fully formed playbook

Responsibilities

Design and execute high-quality, bespoke events for New Verticals PMC partners — executive roundtables, vertical anchor conferences, and property-level activations
Define target audience segments for each event format — identify the right decision-makers at partner PMCs, set attendance criteria, and use post-event data to continuously sharpen targeting
Own the full event lifecycle: venue sourcing, vendor management, logistics, invitations, on-site execution, and post-event follow-up
Develop and refine the events playbook for New Verticals — run-of-show templates, budget tracking, attendee management, and measurement frameworks — so strong execution becomes repeatable
Partner with the revenue team to define target account lists for events and ensure revenue team follow-through post-event
Manage events budget with precision — track actuals vs. forecast, surface tradeoffs, and optimize for impact per dollar
Measure event effectiveness — attendance, pipeline generated, partner satisfaction — and report results to VP and exec stakeholders
Evaluate third-party event sponsorships and PMC-hosted events (e.g., annual all-hands) as co-marketing opportunities for Flex
Coordinate with the Partner Marketing Manager on integrated pre/post-event programs and co-marketing campaigns