Marketing Contractor: 6-9 years (Advanced)

Mindlance•Arlington, VA

1d•Onsite

About The Position

Mindlance is seeking a dynamic, results-driven B2B Public Sector Partner Marketing Manager to support a key enterprise technology client account. This is a client-facing role focused on improving co-marketing performance and the partner experience across the public sector. The manager will work cross-functionally with C-suite executives and department heads and contribute to partner marketing, demand generation, go-to-market strategy, program management, events, and customer engagement. The role requires experience in the federal, state, local, NGO, or nonprofit space. The position is based in the Washington, D.C. area and requires the ability to commute to Reston, Virginia, one to two times per week. Travel may be required up to 10% of the time.

Requirements

4–8 years of experience in B2B public sector partner marketing or co-marketing, sales channel marketing, or a related role.
Experience working in tech partner marketing with public sector clients and partners.
Experience working with or in the federal, state, local, NGO, or nonprofit space.
Proven track record of exceeding pipeline goals and driving revenue growth through strategic public sector partner marketing initiatives.
Experience owning scaled partner marketing programs and managing programs.
Experience with account-based marketing (ABM) and marketing automation.
Experience using data visualization tools such as Miro, Power BI, Looker, Qlik, or Tableau.
Experience using project management tools such as Confluence, Jira, Trello, Asana, Airtable, or SharePoint.
Excellent communication, presentation, and interpersonal skills.
Ability to work independently and as part of a team in a fast-paced, dynamic environment.
Must be able to travel up to 10% of the time.
Must be local to Washington, D.C., with the ability to commute to Reston, Virginia, one to two times per week.
Bachelor’s degree in Marketing, Business, or a related field, or an equivalent combination of education, experience, and training.

Nice To Haves

Experience nurturing emerging ISV partnerships, preferably in the AI space.
Experience with audience and analytics tools such as ZoomInfo, Crossbeam, 6Sense, or Bombora.
Strong understanding of account-based marketing (ABM) and marketing automation strategies.
Experience working in larger technology corporations.
Experience working with AI and technology companies is strongly preferred.

Responsibilities

Own and manage scaled partner marketing programs.
Develop and execute public sector partner marketing and co-marketing initiatives, including demand generation and go-to-market strategy.
Use account-based marketing and marketing automation to support partner and pipeline goals.
Drive revenue growth and exceed pipeline goals through strategic partner marketing initiatives.
Nurture emerging ISV partnerships, preferably in the AI space.
Manage partner communications and executive communications.
Use analytics and data visualization to assess and communicate marketing performance.
Collaborate with C-suite executives, department heads, partners, and cross-functional teams.
Support event management and customer engagement.
Travel up to 10% of the time and commute to Reston, Virginia, one to two times per week.