Partner Marketing Manager

Twilio•,

5d•$96,640 - $142,000•Remote

About The Position

This position is needed to help scale our partner ecosystem and drive pipeline growth. In this role you will build, execute, and measure co-marketing campaigns. This is the perfect role for a marketer with 4–6 years of experience who understands the fundamentals of B2B marketing and channel dynamics, and is ready to take full ownership of partner-facing initiatives. If you are a strong project manager, a collaborative relationship-builder, and data-driven, you will thrive in this role.

Requirements

Experience: 4–6+ years of experience in Partner Marketing, Channel Marketing, or B2B Demand Generation within the B2B tech/SaaS space.
Marketing Fundamentals: Solid understanding of multi-channel demand generation, event execution, and content marketing.
Tool Stack: Hands-on experience with Salesforce (SFDC) and marketing automation platforms (e.g., HubSpot, Marketo) is highly preferred.
Budgeting Skills: Experience managing or assisting with MDF (Market Development Funds) and budget tracking.
Project Management: Exceptional organizational skills with a proven ability to juggle multiple campaigns, events, and partner deadlines simultaneously.
Communication: Strong written and verbal communication skills, with the ability to confidently collaborate with external partner stakeholders.

Responsibilities

Co-Marketing & Campaign Development: Work collaboratively to create campaigns that touch all stages of the buyer’s journey, from awareness to conversion, including joint webinars, customer events, co-created content, etc.
Email Nurture Programs: Design, build, and optimize post-event and post-campaign email nurture programs to execute a comprehensive, multi-touch engagement strategy.
Customer Success Stories: Co-author customer success stories featuring strategic partners for both external marketing promotion and internal sales enablement.
Tri-Party Plays: Support the development of bundled technology playbooks and build robust, market-ready use cases.
Joint PR and Thought Leadership: Help define and implement joint PR, whitepapers, and thought leadership pieces to elevate our shared brand presence.
Own and manage the Twilio Partner Social Media Strategy in alignment with Twilio Corporate plans
Partner-Led Events: Support the execution of partner-hosted campaigns: webinars, regional field events with partners, and customer workshops, including content alignment.
Industry Conference Program Support: Assist in coordinating our co-presence with partners at major industry trade shows, managing joint booth presence, logistics, and ancillary partner networking events with customers.