Partner Marketing Manager

A-LIGN

About The Position

The Partner Marketing Manager will help scale our global partnership program. This is a relationship-driven, execution-focused role for a marketer who excels at building joint go-to-market momentum and translating strategy into high-quality execution. You will partner closely with partner marketing counterparts and Channel Account Managers (CAMs) to plan and deliver integrated programs across digital marketing, events, thought leadership, and partner enablement. You will support partners across North America and EMEA and require strong organizational discipline, collaboration, and a passion for delivering polished, impactful programs.

Requirements

Bachelor’s degree in business, marketing, or other relevant field
3+ years in partner marketing, channel marketing, or alliance marketing, with direct experience building joint go-to-market programs
5+ years of B2B marketing experience, ideally with exposure to demand generation, campaigns, or field marketing
Demonstrated experience planning and executing co-marketing programs across both digital (webinars, content, email) and in-person formats
Experience collaborating directly with sales or channel teams (e.g., CAMs, partner sales) to align marketing programs to revenue goals
Proficiency in Salesforce
Strong relationship builder who earns trust quickly with partner contacts and internal stakeholders alike
Execution-oriented: you bring structure and follow-through to every program and hold yourself accountable to outcomes, not just activities
Excellent project and program management skills; you comfortably manage multiple partners and workstreams simultaneously without dropping the ball
Strong written and verbal communicator with the ability to create compelling content and present confidently to partner audiences
High attention to detail and a drive to continuously improve the quality and effectiveness of everything you own
Self-motivated and collaborative; equally comfortable driving a program independently or co-creating it with partners and cross-functional teammates
Comfortable working across time zones and regions in a fast-paced, global environment

Nice To Haves

familiarity with marketing automation tools (e.g., HubSpot, Marketo) preferred

Responsibilities

Collaborate with partner marketing counterparts at A-LIGN’s key partners to build quarterly joint go-to-market plans, including co-owned digital programs (webinars, whitepapers, content series, and email campaigns) and in-person activations
Develop and manage a co-marketing activity calendar aligned to sales strategy and partner pipeline goals, ensuring each program has clear objectives, defined ownership, and measurable outcomes
Create and manage the assets required to bring joint programs to life — including co-branded content, campaign briefs, enablement materials, and post-event reporting
Track and report on program performance, translating results into insights that inform future planning cycles with each partner
Partner closely with Channel Account Managers (CAMs) to plan and execute a broad portfolio of partner-facing events, including thought leadership programs, educational workshops, and curated entertainment and networking experiences that deepen the A-LIGN–partner relationship
Identify and develop new event formats and activations that create memorable moments and drive stronger partner engagement over time
Build and maintain strong working relationships with key stakeholders across the partner ecosystem, including partner contacts, CAMs, sales leadership, and joint clients
Contribute to the overall partner marketing strategy, bringing a point of view on what programs, formats, and investments will have the greatest impact on partnership growth
Continuously optimize program effectiveness measuring what works, optimizing what doesn’t, and raising the bar on partner experience and execution quality over time