Manager, Partner Marketing

Sinclair Broadcast Group•Santa Monica, CA

1d•Onsite

About The Position

Tennis Channel is looking for an experienced partner marketing professional to help drive audience growth through strategic marketing programs with its distribution partners. This role is responsible for owning and executing integrated co-marketing programs with distribution partners, optimizing campaign performance through data-driven insights, coordinating creative and promotional assets, and ensuring flawless execution across the company's fastest-growing platforms. The ideal candidate is highly organized, analytical, collaborative, and comfortable managing multiple cross-functional initiatives while building strong relationships with external partners. This is a high-visibility opportunity to play a meaningful role in Tennis Channel's distribution and audience growth strategy. The role is based onsite in Santa Monica, CA.

Requirements

At least 5 years’ experience in partner and/or growth marketing, digital distribution, streaming, or performance marketing
Knowledge of key platforms (Amazon, Roku, Samsung, Pluto, YouTube TV, etc.) and an understanding of CTV/FAST/MVPD ecosystems
Experience coordinating cross-platform campaigns, asset workflows, and co-marketing initiatives
Comfortable navigating analytics tools and performance metrics (MAUs, ad fill, watch time, LTV, churn)
Strong project management and communication skills—you can organize complex workflows and communicate clearly with partners and internal teams
A proactive, detail-oriented mindset with the ability to juggle multiple priorities in a fast-paced environment
A collaborative spirit and desire to support and grow in a high-visibility, high-impact function

Responsibilities

Support the Partner Lifecycle: Assist in onboarding new distribution partners, including launch planning, asset coordination, and internal cross-functional alignment. Help monitor performance across platforms—tracking viewership, ad metrics, subscription KPIs, and promotional delivery. Maintain day-to-day communication with partner contacts at Amazon, Roku, Samsung, Pluto, YouTube TV, and others.
Activate Partner Programs: Build and manage partner toolkits, evergreen assets, seasonal creative, and turnkey go-to-market materials. Coordinate asset trafficking, timelines, and approvals to ensure all deliverables are fulfilled on time. Execute promotional campaigns across CTV, FAST, MVPD/dMVPD partners, and more.
Drive Reporting & Insights: Pull data from sources such as Amagi, Conviva, and Google Analytics to support weekly, monthly, and quarterly reporting. Package insights into clear, executive-ready dashboards and partner recaps. Surface trends, opportunities, and recommendations that inform partner strategy.
Increase On-Platform Visibility: Help track and fulfill earned placements, contractual marketing obligations, and promotional opportunities. Assist with DTC subscription offers, exposure planning, and visibility calendars.
Collaborate Across Teams: Work closely with Distribution, Growth Marketing, Programming, and Product teams to align platform priorities. Support the Director in building scalable processes, templates, and resource-light systems that improve operational efficiency. Ensure all initiatives ladder up to broader revenue and audience goals.