Manager, Partner Marketing

Tennis Channel•Santa Monica, CA

2d•$80,000 - $100,000•Onsite

About The Position

Tennis Channel is seeking an experienced Manager, Partner Marketing to drive audience growth through strategic marketing programs with distribution partners. This role involves owning and executing integrated co-marketing programs, optimizing campaign performance, coordinating assets, and ensuring flawless execution across various platforms. The ideal candidate is highly organized, analytical, collaborative, and comfortable managing multiple cross-functional initiatives while building strong relationships with external partners. This is a high-visibility opportunity to play a meaningful role in Tennis Channel's distribution and audience growth strategy, working closely with leading distribution partners and internal stakeholders to expand reach and strengthen fan engagement.

Requirements

At least 5 years’ experience in partner and/or growth marketing, digital distribution, streaming, or performance marketing
Knowledge of key platforms (Amazon, Roku, Samsung, Pluto, YouTube TV, etc.) and an understanding of CTV/FAST/MVPD ecosystems
Experience coordinating cross-platform campaigns, asset workflows, and co-marketing initiatives
Comfortable navigating analytics tools and performance metrics (MAUs, ad fill, watch time, LTV, churn)
Strong project management and communication skills—you can organize complex workflows and communicate clearly with partners and internal teams
A proactive, detail-oriented mindset with the ability to juggle multiple priorities in a fast-paced environment
A collaborative spirit and desire to support and grow in a high-visibility, high-impact function

Responsibilities

Assist in onboarding new distribution partners, including launch planning, asset coordination, and internal cross-functional alignment.
Help monitor performance across platforms—tracking viewership, ad metrics, subscription KPIs, and promotional delivery.
Maintain day-to-day communication with partner contacts at Amazon, Roku, Samsung, Pluto, YouTube TV, and others.
Build and manage partner toolkits, evergreen assets, seasonal creative, and turnkey go-to-market materials.
Coordinate asset trafficking, timelines, and approvals to ensure all deliverables are fulfilled on time.
Execute promotional campaigns across CTV, FAST, MVPD/dMVPD partners, and more.
Pull data from sources such as Amagi, Conviva, and Google Analytics to support weekly, monthly, and quarterly reporting.
Package insights into clear, executive-ready dashboards and partner recaps.
Surface trends, opportunities, and recommendations that inform partner strategy.
Help track and fulfill earned placements, contractual marketing obligations, and promotional opportunities.
Assist with DTC subscription offers, exposure planning, and visibility calendars.
Work closely with Distribution, Growth Marketing, Programming, and Product teams to align platform priorities.
Support the Director in building scalable processes, templates, and resource-light systems that improve operational efficiency.
Ensure all initiatives ladder up to broader revenue and audience goals.