Partner Marketing Manager

Zip Security • New York, NY

12d • Hybrid

About The Position

Zip Security's fastest-growing channel runs through trusted security and compliance partners, especially the vCISOs who advise companies on what to buy, when to buy it, and whom to trust. We're hiring our first Partner Marketing Manager to make Zip the #1 security partner those advisors want to work with. Zip's Partner team owns these relationships; you'll build the marketing engine around them: the programs, content, experiences, and communications that deepen partner engagement and make it easy and compelling for partners to introduce Zip to their clients. What we need from you is a deep understanding of how to build community, and either real familiarity with these professionals or the drive to learn what they value, how they work, and what earns their trust. Your north-star metric is growth in high-quality referrals from our partners.

What You Will Build at Zip Security:
A partner engagement engine. A rhythm of valuable touch-points that keeps Zip top of mind, with partners segmented by engagement, potential, and needs, and programs that move them from newly onboarded to engaged to consistently referring.
A deep partnership with the largest cybersecurity company. Co-branded programs and joint marketing initiatives that deepen our alliance with the industry’s leading cybersecurity platform.
Programming that delivers value to our partners. Recurring partner fireside chats with vCISOs, security leaders, and customers, alongside intimate dinners, roundtables, and scalable virtual events.
Enablement that makes Zip easy to refer. The messaging, case studies, one-pagers, presentations, email copy, and landing pages that make introductions effortless at exactly the moments an advisor should think of Zip.
An onboarding and activation journey. The path that turns every newly signed partner into an engaged, productive one, plus the campaigns and proof points that help our SDR team source new partners.
The measurement to know what drives referrals. Tracking that connects programs, events, and content to introductions and pipeline, and answers what separates a partner who knows Zip from one who consistently advocates for Zip. This role has clear reporting expectations, including the ability to dive into the data to tell the story and pull out trends.
We believe great teams are built by curious people who care deeply about learning, collaboration, and ownership. At Zip Security, you'll have the autonomy to contribute ideas, shape decisions, and help build both our product and our culture. If you're excited about the role, we encourage you to apply, even if your experience doesn't perfectly align with every qualification.

Requirements

• 4 to 7+ years in partner marketing, ecosystem marketing, community, field marketing, customer marketing, or a related B2B SaaS role.
• Deep understanding of how to build community, demonstrated through programs that activate and deepen relationships.
• Familiarity with vCISOs, security advisors, and compliance professionals, or the curiosity to learn this ecosystem deeply.
• Experience running fireside chats, events, dinners, newsletters, community programs, or integrated campaigns.
• Excellent writing and storytelling skills.
• Strong relationship and stakeholder-management skills.
• Commercial mindset and comfort being accountable to referral, pipeline, and revenue outcomes.
• Ability to move quickly on cybersecurity trends and arm partners with real-time stories.
• Hands-on experience with HubSpot.
• Strong reporting skills.

Nice To Haves

• Experience in cybersecurity, GRC, compliance, or another trust-based B2B category is strongly preferred.

Responsibilities

• Build a partner engagement engine with segmented programs to move partners from newly onboarded to consistently referring.
• Develop co-branded programs and joint marketing initiatives with a major cybersecurity company.
• Create programming that delivers value to partners, including fireside chats, dinners, roundtables, and virtual events.
• Develop enablement materials such as messaging, case studies, one-pagers, presentations, email copy, and landing pages to facilitate partner referrals.
• Design an onboarding and activation journey for new partners, including campaigns and proof points for SDRs.
• Implement tracking to measure the impact of programs, events, and content on referrals, pipeline, and revenue.
• Dive into data to identify trends and understand what drives partner advocacy.

Benefits

• Competitive compensation
• Equity
• Comprehensive health benefits starting on day one
• 401(k) plan
• Flexible hybrid work environment (2-3 days in office)
• Monthly wellness benefits
• Comprehensive family-building, fertility, and hormonal health benefits
• High ownership, autonomy, and the opportunity to shape a rapidly growing company
• Fully stocked office with endless snacks, coffee, and tea
• Zip swag and team outings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed