Senior Partner Marketing Manager

BetterUp•Austin, TX

3d•Hybrid

About The Position

BetterUp is building its channel business and this is the first dedicated partner marketing hire to support it. We're looking for a self-starting, team-oriented, and passionate Partner Marketing Manager to focus on our strategic partnerships with leading enterprise software companies, starting with Workday. As that motion matures, additional partnerships with leading enterprise software platforms are on the roadmap. In this role, you will own a wide variety of co-marketing initiatives spanning joint go-to-market strategy, content development, customer storytelling, enablement, events, and partner-facing activation. The ideal candidate thrives in a fast-moving, cross-functional environment, can navigate ambiguity with confidence, and is energized by building the most strategic co-marketing programs in the industry. This role reports to the VP of Product Marketing and works in close partnership with Demand Generation, Creative, and Events within Marketing, while maintaining direct and regular comms with the Channel team. Key cross-functional partnerships include Sales and Services teams, as well as the Product organization to ensure the channel motion is integrated into how BetterUp goes to market end to end.

Requirements

8-10+ years in partner marketing, channel marketing, or alliances, with direct experience building go-to-market motions alongside major enterprise software companies
Experience standing up a partner marketing function or program from scratch — you know what it takes to build infrastructure before there's a template to follow
A track record of creating field-ready content across audiences — executive, business decision maker, and technical buyer — that sales teams on both sides actually use
Experience owning event strategy and execution at scale, including on-the-ground activation at large partner conferences
Fluency in co-sell and channel dynamics: how quota retirement works, what motivates a partner's field rep, and what it takes to earn mindshare in a competitive partner ecosystem
Comfort navigating two sales cultures simultaneously and adapting your approach to each
Strong executive presence and the communication skills to represent BetterUp credibly with senior leaders at large enterprise partners
Experience with enterprise SaaS, HCM, or workforce technology is a significant plus
You think in structures. When a problem is ambiguous you don't wait for someone to hand you the framework. You build it, pressure-test it, and bring a clear point of view to the table.
You use AI as a force multiplier, and you can show your work. You're not using it to go faster on work that shouldn't exist. You're using it to raise the quality ceiling on what one person can produce: first drafts, research synthesis, asset iteration, program planning. In the interview process, we'll ask you to demonstrate how you work with AI, not just describe it.
You build systems, not one-offs. The asset library you build can be used by a partner field rep in Dallas who has never met you. The program you design can run again next quarter without starting from scratch.

Responsibilities

Build and maintain a library of joint assets that BetterUp and partner field teams can use for every buyer conversation including one-pagers, outcomes briefs, technical overviews, short videos a partner rep can forward to open a door.
Own planning, execution, and on-the-ground activation for partner events: major conferences like Workday Rising (15,000+ attendees), partner QBRs, Customer Experience Center activations, and targeted joint customer events.
Design and execute co-marketing programs with each partner's marketing counterpart. Own those relationships directly by surfacing joint program opportunities, aligning on investments, and earning the reputation as the partner their team wants to go to market with.
Build a joint customer story pipeline. Identify candidate customers, work with AEs and partner counterparts to secure approvals, and produce assets across formats for use at events, in digital channels, and in executive briefings.
Manage co-marketing budget and vendor relationships. Track spend, manage SOWs with production partners, and make clear-eyed calls about what to invest in, what to repeat, and what to cut.
Own quarterly co-marketing planning with partner stakeholders and report on results to leadership across pipeline, content performance, and program outcomes.