Senior Partner Marketing Manager
About The Position
Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season. At the core of this mission is our partnership network — from global telcos to local commercial distributors. As a Senior Partner Marketing Manager based in New York, you’ll be at the center of that growth, you will be instrumental in driving value through these partnerships by leading co-marketing initiatives that deepen user engagement, grow subscriptions, and enhance brand visibility.
Requirements
- 5+ years experience in partner, brand, or consumer marketing — ideally in sports, media, entertainment, telco, or tech industries
- Demonstrable experience building and delivering co-marketing campaigns with strategic partners
- Strong stakeholder management and communication skills, including experience engaging at C-suite level
- Highly analytical with a solid grasp of marketing KPIs, reporting tools, and ROI measurement
- A proactive, collaborative attitude with the ability to work cross-functionally in a fast-paced environment
- Strategic thinker who can translate insights into clear, creative marketing campaigns
Responsibilities
- Own the marketing strategy and execution across key commercial and distribution partners.
- Plan, deliver, and optimize joint marketing campaigns that drive acquisition, retention, and brand equity for DAZN and our partners.
- Lead marketing efforts across strategic partnerships including telcos, commercial premises, device manufacturers, and retail partners.
- Build and execute integrated marketing plans that support DAZN’s business objectives at a regional level.
- Build and maintain relationships with key stakeholders in local markets, including telco and distribution partners, commercial premises, device manufacturers, and retail partners.
- Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media.
- Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights with partners.
- Work closely with integrated marketing, creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing.
Benefits
- Access to DAZN
- Up to 15 days of paid time off
- 9 days of annual leave
- Health benefits (including dental & eye care)
- Generous sick time package
- Short and long-term disability covering
- Parental leave offering
- Personal insurances, such as basic life term and personal accident
- Access to a 401(k) retirement plan
- Family friendly community
- Learning and development resources
- Opportunity for flexible working
- Access to our internal speaker series and events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
