Senior Manager, Marketing Business Partner

Horizon Services•Hartford, CT

23h•Remote

About The Position

HGH Marketing is hiring four Senior Manager, Marketing Business Partner positions, one for each of our four operating regions: North, East, Central, and South. Each Business Partner will own the marketing relationship for approximately 6-7 home services locations within their region, serving as the primary point of contact between the centralized marketing team, the Regional Vice President, and the General Managers who operate those locations. This role requires a blend of analytical capability, business judgment, and relationship management across marketing and operations. The ideal candidate will be comfortable presenting performance data to a P&L-owning General Manager and briefing marketing leadership on competitive market shifts. They will manage competing demands across multiple markets, drive engagement with GMs, and act as a credible voice for both the field and the centralized marketing function. Each role is aligned to one operating region, and candidates should indicate their preferred region and any relevant geographic market experience when applying.

Requirements

5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication.
Data fluency: Reads and interprets performance dashboards. Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators.
Relationship management: Track record with P&L owners or senior business leaders. Drives outcomes through influence. Doesn't fold under pressure from a frustrated stakeholder.
Business acumen: Working knowledge of P&L dynamics. Connects marketing spend to revenue outcomes in language operators use.
Communication: Strong written and verbal skills. Adjusts depth and complexity based on audience.
Boundary management: Redirects out-of-scope requests professionally. Maintains structural boundaries even when a stakeholder pushes back.
Strong understanding and usage of Office365 applications, Excel, PowerPoint.
Familiarity with creative suites such as Adobe, Canva, Miro, etc.

Nice To Haves

Multi-location, franchise, or home services experience preferred but not required.
Service Agency or industry partner experience preferred.
Experience with Service Titan preferred.

Responsibilities

Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.
Lead weekly operational intelligence cadences, fed back to central marketing.
Conduct monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals.
Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan.
Build productive working relationships with all assigned GMs, including disengaged ones.
Attend Integrated Business Planning sessions with your regional RVP.
Own the GM-facing reporting layer, converting dashboard data into location-specific performance narratives to identify opportunities and risks.
Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel.
Identify performance anomalies and escalate with recommended next steps.
Deliver conversion gap analysis when performance misses occur, quantifying the dollar cost of operational shortfalls.
Maintain a structured process for capturing competitive activity, local demand signals, and service capacity constraints.
Submit intelligence into the centralized M365 system on defined cadence standards.
Produce a monthly field intelligence brief for the central marketing team.
Represent the RVP and GM perspective in central marketing planning discussions.
Work with channel managers across each marketing discipline.
Collaborate with Data & Analytics as RVP and GM-facing reporting matures.
Engage Central Marketing Teams when relevant GM questions surface.
Partner with your regional RVP on cadence planning and operational alignment.
Attend Operational planning meetings for regional alignment.