Senior Partner Marketing Manager

Avalara•Durham, NC

1d•Remote

About The Position

As a Partner Marketing Manager, you will build integrated partner marketing campaigns that drive pipeline growth and partner engagement across Avalara's strategic partner ecosystem specifically Epicor/Sage. Reporting to the Director of Partner Marketing, you'll collaborate with various teams. These teams include Partner Managers, Revenue Marketing, Strategic Alliances, and Marketing Operations. Your goal is to deliver full-funnel programs that support referral, co-sell, and co-marketing motions. You'll help scale partner marketing impact through data-driven execution, AI-enabled optimization, and collaboration. #LI-Remote

Requirements

8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment
Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes
Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs
Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)
Familiarity with applying AI tools for segmentation, targeting, and campaign optimization
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
You’ll bring experience using AI and AI-related technologies, ready to thrive here.
You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Responsibilities

Build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
Collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
Oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
Develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
Oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
Build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
Use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
Partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
Build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
Work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives
Deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programs
Monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness
Report on partner program contributions to segment pipeline, providing recommendations to improve performance
Improve campaigns by using data, automation, and AI-driven insights